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The Ericsson Mobility Report November 2016 reports on the adoption of live streaming

26/11/2016 By Krishna De Leave a Comment

The Ericsson Mobility Report November 2016 reports on the adoption of live streaming

In the recently published Ericsson Mobility Report for November 2016 it was good to see reference to live streaming - though if you are close to what is happening in the area of live video there is little in terms of new insights. There also does not seem to be any reference to live video streaming specifically in Europe with the report focusing specific … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Featured Articles, Live streaming for business, Marketing Research, Mobile Marketing, Social Business, Visual Marketing Tagged With: Ericsson Mobility Report November 2016, Live stream for business, Live stream for marketing, Live video, mobile marketing, Social Business, social networking, social video

Multi media and social networking takes up more traffic on Irish mobile phones than voice calls and text messaging

12/12/2015 By Krishna De Leave a Comment

Multi media and social networking takes up more traffic on Irish mobile phones than voice calls and text messaging

What was the last thing you did on your mobile phone? When I ask this question in the workshops I run, rarely is the answer that someone made or received a phone call.So the new data reported on recently from Comreg which reports that media downloads and uploads and social networking now takes up more traffic on Irish mobile phones than voice calls or text … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Featured Articles, Ireland, Marketing Research, Mobile Marketing, Social Media Ireland, Social Media Research, Visual Marketing Tagged With: mobile marketing, Mobile marketing Ireland, Mobile marketing research, Visual Marketing

Seven scientific factors that can increase the possibility of your Twitter content being re-tweeted

18/10/2013 By Krishna De 2 Comments

Seven scientific factors that can increase the possibility of your Twitter content being re-tweeted

Is there an optimum length for a Tweet you might wonder? I always recommend in my workshops that we should look to keep the length of the Tweet under 120 characters (perhaps even a little less) should people choose to re-Tweet you and use the old re-Tweet approach. Many people put the url in a Tweet at the end of their content and this will typically … [Read more...]

Filed Under: Articles, Marketing Research, Social Business, Twitter Tagged With: Free Twitter ebook, Twitter for marketing, Twitter research

The State of Play of the UK PR Industry PRWeek and Brands2Life Comms Directors Survey

17/10/2013 By Krishna De Leave a Comment

The State of Play of the UK PR Industry PRWeek and Brands2Life Comms Directors Survey

The eighth annual PR Week and Brands2Life Communications Directors Survey in the UK has recently been published - the participants were 100 UK Communications Directors and you can see a summary of the results in the infographic above. One of the questions I was asked recently by a long established Irish communications firm was about how PR agencies can … [Read more...]

Filed Under: Articles, Marketing Research Tagged With: PR in the UK, PR measurement, PRWeek and Brands2Life Comms Directors Survey

Holiday Marketing Tips – shoppers tap into social media when searching for the perfect gift

03/10/2013 By Krishna De Leave a Comment

Holiday Marketing Tips – shoppers tap into social media when searching for the perfect gift

As we are now in October you have probably finished planning your Holiday marketing campaigns. There is however still time to make some final adjustments to your Holiday marketing plan covering October through to New Year. A recently published study from Crowd Tap identified the following: Almost 65 percent of shoppers use social media to find the … [Read more...]

Filed Under: Articles, Featured Articles, Holiday Marketing Tips, Marketing Research, Social Business, Social Media Research Tagged With: Holiday marketing tips, Holiday social shopping trends, social media marketing

The UK and US mobile marketing shopping divide for small businesses

03/10/2013 By Krishna De Leave a Comment

The UK and US mobile marketing shopping divide for small businesses

If you are using mobile marketing in your organisation you will be interested in these results from surveys conducted by Constant Contact in the US and the UK earlier this year. Personally I find them hard to believe - for example 73 per cent of American respondents mentioned they use their mobile device for social media marketing but only 17 percent of … [Read more...]

Filed Under: Articles, Content Marketing And Social Media Tips, Marketing Research Tagged With: Constant Contact, mobile marketing

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About Me

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

ABOUT ME

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

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You will find the resources on this site of assistance if you want to be more effective with your digital marketing, enhance your online visibility and manage your online reputation. Subscribe to my YouTube Channel, my podcast and my Alexa briefing for social media tutorials and the latest live streaming news and technology tips

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