Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
In the recently published Ericsson Mobility Report for November 2016 it was good to see reference to live streaming - though if you are close to what is happening in the area of live video there is little in terms of new insights. There also does not seem to be any reference to live video streaming specifically in Europe with the report focusing specific … [Read more...]
What was the last thing you did on your mobile phone? When I ask this question in the workshops I run, rarely is the answer that someone made or received a phone call.So the new data reported on recently from Comreg which reports that media downloads and uploads and social networking now takes up more traffic on Irish mobile phones than voice calls or text … [Read more...]
Is there an optimum length for a Tweet you might wonder? I always recommend in my workshops that we should look to keep the length of the Tweet under 120 characters (perhaps even a little less) should people choose to re-Tweet you and use the old re-Tweet approach. Many people put the url in a Tweet at the end of their content and this will typically … [Read more...]
The eighth annual PR Week and Brands2Life Communications Directors Survey in the UK has recently been published - the participants were 100 UK Communications Directors and you can see a summary of the results in the infographic above. One of the questions I was asked recently by a long established Irish communications firm was about how PR agencies can … [Read more...]
As we are now in October you have probably finished planning your Holiday marketing campaigns. There is however still time to make some final adjustments to your Holiday marketing plan covering October through to New Year. A recently published study from Crowd Tap identified the following: Almost 65 percent of shoppers use social media to find the … [Read more...]
If you are using mobile marketing in your organisation you will be interested in these results from surveys conducted by Constant Contact in the US and the UK earlier this year. Personally I find them hard to believe - for example 73 per cent of American respondents mentioned they use their mobile device for social media marketing but only 17 percent of … [Read more...]