Krishna De's Digital Marketing Insights
Content Marketing, Social Media, Live Video And Online Reputation Management
If you have not discovered the benefit of curating links online for personal reference, sharing with team members or colleagues and for research, you are certainly impacting your productivity. Over the years I have used and recommend many tools in my digital marketing workshops and in my social media marketing programmes for PR and communications … [Read more...]
If you watch live streams or create live video using Twitter and Periscope, you will know that until now you have not been able to direct people to watch a live video or live stream replay from a specific time point. Facebook recently introduced this feature for live stream replays and video hosted on their platform. YouTube has had this feature for … [Read more...]
Have you heard of the site Product Hunt? It is essentially a curation of the best new products, from mobile apps, websites, and technology products. I was somewhat late to the Product Hunt party, but now I find it an invaluable platform to search for tools and curate lists of tools I have used and recommend, or some I want to explore. You can read about … [Read more...]
Recently on my weekly live video show I talked about a competition hosted by a US brand on Periscope. The objective for them was to really build more visibility of their brand on National Chicken Wing Day in the US. As I discussed in the show, they did grow their followers on Periscope as followed the brand account for the opportunity to win … [Read more...]
If you want to attract more engagement and interest in your content today, supporting that content with engaging visuals is essential.For example, Twitter published research in 2014 that indicated that including a photograph in Tweets resulted in a 35 percent boost in re-Tweets and including a video resulted in 28 percent more re-Tweets.We have also seen the … [Read more...]
Have you started to use Periscope, Facebook Live, Google Hangouts on Air YouTube live or other live video platforms for your business? If so, you need to be aware of the implications for copyright. Just because you have the ability to live stream does not mean that you have the rights to share content - or even copy other broadcasters content and re-post … [Read more...]
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