Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
With constant changes in the algorithm of social media platforms, you might be wondering what actions you can take to help you get more visibility for your campaigns? Here are five tips to help you optimise your communications plans for your next campaign beyond the ‘usual advice’ of: posting strategically at times and on platforms where your audience … [Read more...]
I am always experimenting looking for ways to improve content management workflows so when I came across StoryChief over a month ago and reading about the features it offers, I had to experiment. Especially if you are working with a content creation team, it can be challenging to manage the process, so StoryChief was created to help us by enabling stories … [Read more...]
If you have not discovered the benefit of curating links online for personal reference, sharing with team members or colleagues and for research, you are certainly impacting your productivity. Over the years I have used and recommend many tools in my digital marketing workshops and in my social media marketing programmes for PR and communications … [Read more...]
If you watch live streams or create live video using Twitter and Periscope, you will know that until now you have not been able to direct people to watch a live video or live stream replay from a specific time point. Facebook recently introduced this feature for live stream replays and video hosted on their platform. YouTube has had this feature for … [Read more...]
Have you heard of the site Product Hunt? It is essentially a curation of the best new products, from mobile apps, websites, and technology products. I was somewhat late to the Product Hunt party, but now I find it an invaluable platform to search for tools and curate lists of tools I have used and recommend, or some I want to explore. You can read about … [Read more...]
Recently on my weekly live video show I talked about a competition hosted by a US brand on Periscope. The objective for them was to really build more visibility of their brand on National Chicken Wing Day in the US. As I discussed in the show, they did grow their followers on Periscope as followed the brand account for the opportunity to win … [Read more...]