Krishna De's Digital Marketing Insights
Content Marketing, Social Media, Live Video And Online Reputation Management
Have you heard of the site Product Hunt? It is essentially a curation of the best new products, from mobile apps, websites, and technology products. I was somewhat late to the Product Hunt party, but now I find it an invaluable platform to search for tools and curate lists of tools I have used and recommend, or some I want to explore. You can read about … [Read more...]
Recently on my weekly live video show I talked about a competition hosted by a US brand on Periscope. The objective for them was to really build more visibility of their brand on National Chicken Wing Day in the US. As I discussed in the show, they did grow their followers on Periscope as followed the brand account for the opportunity to win … [Read more...]
If you want to attract more engagement and interest in your content today, supporting that content with engaging visuals is essential.For example, Twitter published research in 2014 that indicated that including a photograph in Tweets resulted in a 35 percent boost in re-Tweets and including a video resulted in 28 percent more re-Tweets.We have also seen the … [Read more...]
Have you started to use Periscope, Facebook Live, Google Hangouts on Air YouTube live or other live video platforms for your business? If so, you need to be aware of the implications for copyright. Just because you have the ability to live stream does not mean that you have the rights to share content - or even copy other broadcasters content and re-post … [Read more...]
If you are in the business of communications you will understand the need to ensure that your content is relevant and timely for your readers, viewers and listeners. This is a topic I cover when I discuss content marketing and editorial calendars in my workshops and with clients. It is a tactic that works for exampes one of my clients recently increased … [Read more...]
Last month I was interested to see that a soon to be opened Dublin bar and grill was using Snapchat for recruiting it's new staff. You can see the advert that Sober Lane posted on their Facebook Page where they said: Looking for some more of life's winners to keep the legend alive. Recruitment agencies, CV's, References - BORING! We will only be … [Read more...]
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