Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
Have you been meaning to implement HTTPS on your website? Well now it is critical if you want to be seen as a trusted source for your site visitors. In a recent announcement Google has confirmed that when users visit HTTP sites on Chrome they will be marked as "Not Secure" from July 2018 with the release of Chrome 68. If you are wondering if … [Read more...]
Having a social media account hacked is more than stressful. Recently a friend of mine who is considered to be a social media influencer working with fashion and beauty brands, reached out to me as her Instagram account had been hacked. She asked if I knew how to report a hacked account. Here is the information I shared with her - this approach works as at … [Read more...]
The Law Reform Commission has recently published its Report on Harmful Communications and Digital Safety. The Report forms part of the Commission’s Fourth Programme of Law Reform and contains 32 recommendations for reform. The Report includes a draft Harmful Communications and Digital Safety Bill intended to implement these reforms. The Report notes … [Read more...]
A topic we regularly discuss on the Live Stream Insiders weekly show is the issue of live video platforms being a place that increasingly brands and businesses are collaborating with celebrities and social media influencers to help them attract an audience. This is the third in a series of in-depth articles about social media compliance and disclosures for … [Read more...]
Recently on my weekly live video show I talked about a competition hosted by a US brand on Periscope. The objective for them was to really build more visibility of their brand on National Chicken Wing Day in the US. As I discussed in the show, they did grow their followers on Periscope as followed the brand account for the opportunity to win … [Read more...]
There is no question that brands are engaging with social media infleucners perhaps to give them a kick start with launching their presence on a new social media channel or to promote new products. I have referenced how brands worked with influencers in relation to live streaming in previous articles including the issue of there often being no … [Read more...]