Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
If you watch the Live Stream Insiders show that I host and produce, you may recall a story in the 21 January 2018 show about the new feature Facebook was to launch - Facebook Watch Parties. You can watch the replay of the show here and you can see the information about the feature in the curation of links for the episode. Update May 2018 - read the … [Read more...]
If you are using Facebook as part of your online marketing, I do hope you are using videos on your Page to increase reach and engagement. On the 4 March 2018, I noticed a new layout on one of my Facebook pages when going to edit a live stream. I have seen some changes in the last few weeks with the way that we upload captions to a Page for videos which then … [Read more...]
Over the last ten years when I have incorporated live video and audio into my digital communications workshops and documented examples of organisations through my tutorials about live streaming, there are times when live streaming an event or specific content is considered a little more challenging in terms of managing the response from the audience. I know … [Read more...]
In my weekly live stream shows where I cover the latest trends in technology and case studies of live streams being used by organisations and entrepreneurs, I have frequently covered how they are bing used by musicians. Back in 2016 I covered how Barry Gibb of the Bee Gees pre-launched his last album on a 360 live stream hosted on YouTube. Elton John has … [Read more...]
If you are using live streaming as part of your communications, you may have wondered if your live stream always has to be live, or can you live stream a pre-recorded video? Over the years, we have seen this tactic being used for webinars where people can watch an 'evergreen' webinar that was previously recorded. It is actually a way many webinar … [Read more...]
You are probably already aware of how important it is to add captions to your social videos, for example on Facebook as many people are watching with the sound off - learn more in this article about tips for successful video marketing on Facebook. I have previously covered a number of different ways to add captions to videos in previous tutorials, for … [Read more...]
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