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Five actions communications professionals need to have on their agenda for social media and digital marketing campaign success in 2019

21/09/2018 By Krishna De Leave a Comment

Five actions communications professionals need to have on their agenda for social media and digital marketing campaign success in 2019

With constant changes in the algorithm of social media platforms, you might be wondering what actions you can take to help you get more visibility for your campaigns? Here are five tips to help you optimise your communications plans for your next campaign beyond the ‘usual advice’ of: posting strategically at times and on platforms where your audience … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Corporate Communications, Featured Articles, Live streaming for business, Mobile Marketing, Online PR, Social Business, Social Video, Visual Marketing Tagged With: AI in PR, Alexa Skills, Artificial Intelligence and PR, Content Marketing, Corporate communications, Digital Marketing, Live stream for business, Live streaming, Messenger bots, Public Relations, social media marketing, Social Media Training, social video, Video marketing, Voice Search

How to use StoryChief to craft your articles for content marketing success

10/09/2018 By Krishna De Leave a Comment

How to use StoryChief to craft your articles for content marketing success

I am always experimenting looking for ways to improve content management workflows so when I came across StoryChief over a month ago and reading about the features it offers, I had to experiment. Especially if you are working with a content creation team, it can be challenging to manage the process, so StoryChief was created to help us by enabling stories … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Employer Branding, Facebook Marketing, Featured Articles, Featured On Instagram, Influencer marketing, Mobile Marketing, Online PR, Personal Branding, Social Business, Visual Marketing Tagged With: Blogging, Content Marketing, Digital Marketing, Employee engagement, Employer Branding, Facebook Instant Articles, Facebook Marketing, Google AMP, mobile marketing, Social Business, Social media, StoryChief, Visual content marketing

Using Facebook Live for university student recruitment campaigns – an example from the University of Hull clearing campaign 2018

20/08/2018 By Krishna De Leave a Comment

Using Facebook Live for university student recruitment campaigns – an example from the University of Hull clearing campaign 2018

Having worked with the marketing and communications teams of several universities over the years, I am always interested in terms of how colleges are using digital and social media in terms of student recruitment. This year I had an additional vested interest, as my daughter had applied to university, so I have been even more accutely tuned into campaigns … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Facebook Marketing, Featured Articles, Live streaming for business, Social Business, Video Marketing, Visual Marketing Tagged With: A Level Results Day 2018, Communications and engagement, Content Marketing, Digital Marketing, Facebook Live, Live stream tips, Live streaming for universities, Social media, social media marketing, Social media marketing for universities, University Clearing 2018, University of Hull, University of Hull A level Results Day, Visual content marketing, Visual Marketing

How to host a Facebook Watch Party for your Facebook Group members – update May 2018

14/05/2018 By Krishna De Leave a Comment

How to host a Facebook Watch Party for your Facebook Group members – update May 2018

Earlier this year I shared about a new feature being introduced to Facebook Groups called Facebook Watch Parties - you can read the tutorial here. Facebook is continuing to test this and in the article below you will see screen shots of what you can expect when you get access to this feature for your Facebook Groups. Firstly, in your Group you may see an … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Facebook, Facebook Marketing, Featured Articles, Live streaming for business, Marketing with Facebook Live, Social Business, Social Video, Video Marketing, Visual Marketing Tagged With: Facebook for business, Facebook Groups, Facebook Live, Facebook Marketing, Facebook video marketing, Facebook Watch Parties, Facebook Watch Party, Live streaming, social media marketing, social video, Video marketing

Periscope And Twitter Live Timestamps – How to share live videos and live stream replays from a specific time point

30/03/2018 By Krishna De Leave a Comment

Periscope And Twitter Live Timestamps – How to share live videos and live stream replays from a specific time point

  If you watch live streams or create live video using Twitter and Periscope, you will know that until now you have not been able to direct people to watch a live video or live stream replay from a specific time point. Facebook recently introduced this feature for live stream replays and video hosted on their platform. YouTube has had this feature for … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Featured Articles, How to use Periscope and Meerkat for business, Live streaming for business, Mobile Marketing, Online PR, Social Business, Social Video, Twitter, Video Marketing, Visual Marketing Tagged With: Content Marketing, Digital Marketing, Live stream for business, Live stream for marketing, Live video, mobile marketing, Periscope for business, social media marketing, social video, Timestamps for Periscope, Timestamps for Twitter live video, Twitter, Video marketing, Visual content marketing

How to live stream to YouTube with your webcam and no third party tools

21/03/2018 By Krishna De Leave a Comment

How to live stream to YouTube with your webcam and no third party tools

If you are using live video as part of your communications plan, you may have considered using YouTube live. In recent months it has become possible to live stream with your mobile using the YouTube app, but YouTube is a little more complext from your desktop - until now. As announced this week,  you can now go to youtube.com/webcam OR click on “Go live” in … [Read more...]

Filed Under: Articles, Content Marketing, Content Marketing And Social Media Tips, Featured Articles, Featured On Instagram, Influencer marketing, Live streaming for business, Social Video, Video Marketing, Visual Marketing Tagged With: Content Marketing, Digital Marketing, Learn to live stream, Live streaming for business, Live streaming tips, Live video, social video, Video marketing, Visual Marketing, YouTube live, YouTube Livestream with your web camera

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About Me

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

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As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

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