If you are using Pinterest here is some research for you to review and evaluate against what you are experiencing for your content plan.
Dan Zarrella has examined some 11,000 posts on Pinterest and identified some key insights:
– the description of your Pin matters and that if your description is about 20 characters it will be more likely to be re-pinned
– people love posting content that is related to food with the most re-pins happening where the following words were included: ‘chicken’, ‘minutes’, ‘bake’ and ‘cake’
– you are more likely to get repinned if the Pin is ‘liked’ by your community versus has a lot of comments
– tall images are likely to have more pins.
As ever you have to review this against your experience. I know was surprised by a recent post I shared which was just a simple text quote rather than an engaging image received more likes and shares than most of my Pins and the time of my posting has made a difference to the amount of engagement. That’s not unexpected if you consider what we know about engagement on Facebook.
What have you found works for you in relation to encouraging more re-pins of your content on Pinterest?
Pinterest for Business Resources
You will find tips on my Pinterest account about how to use Pinterest for business
Don’t forget to register for our forthcoming webinar series to help you with your social media marketing – including replays of events about savvy Pinterest marketing tips and Pinterest for business best practice tips