This tip is something that help you direct people to your stream when you are live.
If you want to direct people to your Facebook Live when you are streaming from your page and you do not have a unique link for a scheduled live stream you can direct people to your Page video url. For example you may not be acl to use the scheduling feature because the live stream software you are using does not integrate with the scheduling of Facebook live streams (as is the case with the platform I use at this time) or you are live streaming to your Facebook page with your mobile device.
As an example, for me, that would be to direct people to my videos on my main Facebook Page.
Your live video will post to the top of that page in place of your ‘featured video’ if you have one. See an example in this screen shot below on one of my Facebook test pages.
If you usually have a featured video on you your Facebook videos page then this will be replaced by the live video during the live stream. See an example from my Live Stream Insiders page where we have a featured video of our latest live stream at the tip of the page and underneath is a playlist of our latest replays of the live show.
If you want to see an example of a live stream at the top of the video page on Facebook watch this short video where i demonstrate the feature – see it here on YouTube or watch it below.
Bonus Tip For Directing People To Your Facebook Live Streams
An advanced tip if you want to be able to easily promote your forthcoming live videos on Facebook is to create a short url to direct them to this link or purchase a domain name and redirect it then promote it in your marketing posts in advance of the event.
For example I have the domain Krishna.Live that redirects to my Facebook Live videos tab.
If you do not want to purchase a dotLive domain as you do not plan to live stream regularly, you could use a url shortener or as I do for the Live Stream Insiders Show, I use a custom link shortener managed through a WordPress plugin.
If you have questions about this tactic or want to explore how you can use live video in your communications plan and are not able to attend one of my forthcoming events or speaking engagements, you can schedule a conversation with me here to start to explore using live streaming to support your strategic goals.
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