The Marketers’ Internet Ad Barometer, forecasts that online ad spend across Europe will grow even more rapidly in 2011 with budgets expected to grow by 15% year-on-year.
This forecast by the European Interactive Advertising Association – which counts AOL, BBC, MTV, eBay and Conde Nast as members – will raise hopes that marketers are beginning to regain confidence and increase their budgets across the board.
EIAA also found that while TV ad spend may be under pressure, websites such as ITV.com that offer programmes online are starting to catch on with marketers.
The Guardian goes on to report that in 2010 there is a predicted 7.6% year-on-year increase across Europe.
The research, conducted with senior marketing executives across nine European markets.
Some 33% of the advertisers reported that they are increasing spending on online video advertising and about 20% of respondents stated that their spend on mobile advertising was increasing.
I can not find the current research posted on the website of the European Interactive Advertising Association online at the time of writing this article. You can however find their previous research here.
What are your plans for 2010 – will you be increasing money spent or other resources with online advertising?
Is that with Facebook ads, Google pay per click, online video or banner advertising?