Several weeks ago Facebook introduced a new feature that at this time I have not seen many people speak about but which could be really effective for your events in 2017.
The feature allows users to create a frame for your photos and videos. The new Camera Effects Platform allows users to create new frames from scratch, and then use them while uploading profile photos and videos on Facebook via the mobile apps – providing a similar functionality to Snapchat geofilters.
At the moment these are free to use but I am sure that this is a revenue opportunity for Facebook especially as the filters when they become more widely used could be geo targetted and also targeted to people based on demographics and interests.
Facebook’s new platform allows users to create frames for specific locations, events, or just generic frames for everyone to use.
To get started you need to head to the Camera Effects Platform where you will find details of how to use the new feature. While this was launched a few weeks ago it is only available at the moment in Ireland, Columbia, Mexico, Taiwan and the UK. Saying that, I could not use the feature until this week – there was a message at the top of the page saying the feature was not yet available. If you live in Ireland, you will also be able to use the new filters via the in-app camera also, though this will roll out to more countries in the future.
You can also find a Facebook Help page about the Camera Effects here.
The guide takes you through the steps you need to follow from designing the art work through to seeing how often people have used your frame.
When you create your image for the frame it will need to be a transparent PNG file. Facebook recommends that you use a separate PNG for each segment of the frame – they also have templates available for guidance. You will see the option to ‘insert art’ at the top of the page for the Camera Effects tool.
Facebook guidelines for the camera Effects suggest the following:
- The standard size of your image should be 1200 x 1200 pixels
- The canvas size should be 2400 x 2400 pixels
- The maximum file size is 1mb
- Art should be 100% original
- Position your art around the edges to frame the photograph
- Place text or graphics at the bottom and/or top of the page, rather than in the middle.
The frame design should comply with Facebook’s Community Standards and Camera Effects Platform terms and policies and it will be visible pubically.
You will need to add details of the name of the frame – people will be able to search for it using this name.
You can identify your frame with a Name, Owner and Keyword Tags -you can create a frame owned by your personal account, or by a page you manage.
Within the Camera Effects tool you will be able to see how your design appears on landscape, portrait and square images.
You will be able to set the timing of your frame or it can be publicly available once it has been approved. The scheduling feature is something to note for your forthcoming events so you can plan in advance.
I did have a problem working on FireFox and trying to change the timezone for the design I created for my frame so I just used the default timezone and adjusted the timing accounting for the 8 hour time difference. You may find it works for you in a different browser.
You can save the frame to drafts to continue to work on it or submit the frame for review which can take a week.
You will then be advised that you will be notified when the frame has been reviewed.
You can navigate to the Camera Effects page on the web and you will be able to see your filters.
You can edit, turn off, or archive your frame on the Camera Effects Platform.
To edit your frame click next to the frame you would like to edit and you can then edit the schedule, frame type, and tags.
To turn your frame off just click next to the frame to turn it on or off.
To archive your frame click next to the frame that you would like to archive, click Actions and click Archive.
If you create a frame for your Page, once it is reviewed and approved you may share it on your Page.
To share an approved frame on your Page:
- Click Offer, Event + at the top of your Page’s Timeline
- Click Frame
- Select the frame you want to share
- Select an existing image or upload an image from your computer. This will appear in the post to show people how the frame looks with a profile picture
- Enter optional text for the post, then click Publish.
You may want to prevent other people from creating frames at your business location for online reputation risk management.
To stop people creating frames at your business location take the following action:
- Click Settings in the top right corner of your Page
- In General click Location Tagging in Frames
- Click next to Page Location for Frames to manage who can create frames at your business’ location.
I think these new Camera Effects from Facebook will be especially relevant for your events or promoting causes espcially as you will be able to see how widely the different frames you create are used by accessing the basic analytics available – and I hope they will be extended soon to other countries. If you have questions about how to integrate Facebook marketing and visual content into your marketing and online PR you can schedule a meeting with me to discuss the next steps you can take in your business.