If you are the administrator for your Facebook page for your company or not for profit you can send a message/update to your fans.
I do recommend that you target your communication – you can send a message to all fans or can segment by location, gender and age.
And of you prefer you could record a video message, post a photo or share a link.
How To Create Your Update
1. Look underneath the image on the top left of your page where your logo/photo is
2. Click on ‘More’
3. Select ‘Send an Update to Fans’
Do make sure that your updates are relevant and that you don;t send them too frequently as this can do the oposite of what your goal is – it may disengage your community.
When looking at your overall marketing and communications plan, take the time to integrate how you will use Facebook Page updates to your fans to encourage engagement and the building and engagement of your community on Facebook.
What examples have you seen of companies, brands and not for profits using Facebook updates?