If you are managing your online reputation, you may be cautious about allowing people to post content to your Facebook Page. There are certainly circumstances that you may want to turn off the ability to post content by fans and other visitors to your Facebook Page at times of crisis. And in this situation it is important to involve your compliance and legal team.
I generally recommend that if possible you enable people to post content including comments, video content and images to your Page, however it will be important to reference any guidelines in your Facebook comment policy and be clear on what your plans are for the content so that you ensure that your content marketing approach on Facebook does not result in issues relating to both copyright infringement or inappropriate content being shared on your Page.
Therefore in some circumstances you may wish to enable content posted by others to your Page to be moderated.
Facebook allows you to change the settings for content uploaded to your Page to being moderated or posted without moderation.
To find this feature on your Facebook Page if you are an administrator, you need to visit the Settings area from where you will see the option to allow people to post video and photo comments. The actions you need to take are as follows:
1. Click ‘Settings’ at the top of your Page
2. Click ‘Posting Ability’
3. Click to choose ‘Allow other people to post to my Page Timeline’ or ‘Disable posts by other people on my Page Timeline’. If you allow other people to post on your Page’s Timeline, you can then choose whether to allow photo and video posts or review posts by other people before they’re shown on your Page.
If you click the ‘Review posts by other people before they are shown on my Page’, posts will appear in your ‘Activity Log’ where you will be able to moderate content posted by others.
Remember to click ‘Save’ to enable this change to your Facebook Page settings.
Your Facebook Page ‘Activity Log‘ helps you manage your Page’s Timeline and shows you a complete list of posts and comments by your Page, including posts you’ve hidden. Only people who help manage your Page can see the ‘Activity Log’.
If you are finding that you have an issue with this feature you can check the known issues on Facebook here.
And if you do not see the issue reported as a known bug you can report a problem here.
This Facebook marketing tutorial is as a result of a questions I received from a past student on my Facebook Page. If you have visal content marketing questions, please do post your questions on my blog or to one of my social networks where you see me post regularly and I will look to answer your questions in future articles, podcasts or my Visual Content Marketing Show.
And remember you can also work with me to deliver in-house training for your organisation relating to your digital marketing strategy and visual content marketing plan or work with me one-to-one as a mentor to help you enhance your online visibility, manage your reputation and increase leads to your business. Just contact me and we can arrange to discuss your specific requirements.