Have you tested Facebook sponsored stories yet?
Why should you consider Facebook Sponsored Stories versus Facebook Ads?
In a recent article it was reported that Facebook’s social contextual ad formats got a 46% higher click-through than standard display ads when it reviewed Facebook Sponsored Stories ads, showing a user when a friend has Liked, checked in or used a Facebook app from a brand or company, versus Facebook’s standard display ads.
TBG Digital analysed the data of 2billion impressions over a ten-day period using its Facebook ad optimisation technology – and not only did Facebook Sponsored Stories result in a higher click-through overall, the cost of the ads were driven down be cost per click 20% and cost per fan 18%.Additional Facebook Sponsored Stories Resources
Find out more about Facebook Sponsored Stories here
Facebook Sponsored Stories Guide
The seven types of Facebook Sponsored Stories
How to create your Facebook Sponsored Story in 5 easy steps
Facebook help support on Facebook Sponsored Stories
