If you are posting video on Facebook and Twitter for your business, including publishing replays of your live video, you will know that it does take some time to optimise the video content.
Here are two features that I received access to today for my accounts which will simplify and speed up posting of video content. You may already have access to these features- if so please do comment to let us know how you have been using them for your business.
Two features that will simplify and speed up your Facebook and Twitter video marketing planClick To TweetUsing The Twitter Media Studio
Previously when posting video to Twitter you could upload longer video through the Twitter Cards feature – with the new Twitter Media Studio it is terrific as it has all the images, GIFs and videos you post as an archive, even if you posted the multi media from your mobile Twitter app.
Twitter reports that the key upgrades include:
- A new unified media library (videos, GIFs, and images)
- New Tweet scheduling and planning capabilities
- Team management and multi-account support
- Improvements in stability and upload performance.
If you do not have access to Twitter Media Studio you can apply here.
You can however also upload content direct to your Media Studio library. In addition you can optimise them with titles.
In the case of video content you can select your call to action button and the custom thumbnail.
Once you update the meta data for your media the title will appear for the content in your library.
You also can schedule an unlimited number of Tweets using the media assets in your library – of course you could still choose to use separate scheduling tools should you wish.
In addition, there are now new access controls so you can switch between the different accounts that you manage and give each account different levels of access to the media library.
You can easily add the accounts that you want to have access to the same media library.
I tested the integration between the iOS app and the online Twitter Media Studio by uploading a video to Twitter and it was almost instantaneous that the media was published to my library.
How to use the Twitter Media Studio to optimise and speed up your video marketing planClick To TweetThis is a great new feature for Twitter and will be especially helpful for managing campaigns where you have many multi media assets. The one issue I see however with the image optimisation from the library is that you can not tag accounts mentioned in a Tweet nor can you add Alt text to your images as you can if you upload to the web or through the mobile apps for Twitter.
An additional resource you may find of assistance is this curation of Twitter business resources for the UK and Ireland.
In the announcement about Twitters new Media Studio, there was also reference to the fact that people will be able to earn revenue at scale with Twitter pre-roll ads. This relates to the Amplify Publisher Programme that provides approved creators in the US with the ability to monetise their videos, by “checking a box” prior to Tweeting. Pre-roll ads will then run against the content and a portion of the ad revenue is then shared back with creator. On mobile there is an “Earnings” section to the Twitter Engage Mobile app that was launched in June allowing US creators to easily track their earnings for not only Twitter, but Niche programmes as well (Niche is an influencer community owned by Twitter).
Note: Niche has run influencer campaigns for Sky, Unilever, Apple, Vodafone, PepsiCo, Amazon, Ford and Volkswagen in the UK.
Twitter also announced this week that they were introducing a new way for brands to join and add to the Twitter conversation using live video broadcasts and highlights from Periscope using the Amplify programme.
Facebook Cross Posted Video Feature
When uploading and editing a video on Facebook today I noticed a new tab in the video editor – the ability to crosspost video content. This is similar to giving access to content to other accounts in your Media Library on Twitter that I reference above.
(Update: It seems I discovered the new feature before Facebook announced it – I wrote the article on 3 September and you can see their announcement which was published on the 8 September – I can safely say you heard about this feature here first!)
A cross posted video is a video that can be re-used in multiple posts and multiple pages, without having to share or upload them again. The feature was first made available and introduced in April 2016 to pages that were owned by the same business manager.
The crosspost feature in Facebook allows a page to give permission to other pages to post the video and re-use videos that have already been posted.
In terms of analytics, there will be a consolidates view counter that counts video views across all the posts of the video.
Learn how to use crossposted content for Facebook videos including your Facebook Live replaysClick To TweetYou can see in the screen shot below that you are invited to add the name of the Page you want to give access to – you can also see if they have also mutually allowed you to crosspost. Enabling the connection to a Page to cross post dies not mean that you have to give permission to all of your video content.
In the screen capture below you will see that you can edit the crosspost for each video to enable it to be shared by a specific page. The Page admin of the page you enable to cross post your video will be able to view and use the video even before you have published it on your own page – this may prefer this not to happen, in which case do not give access to cross post the video until you have published it first.
This is incredibly helpful if you are managing several pages, such as my main business page and a page specifically for my weekly live stream show. This means that I will no longer have to upload content to each page therefore saving me time.
It is also a feature that would be helpful to you if you were collaborating with influencers or posting video to promote an event where several businesses or organisation pages are also involved.
If a page has given you access to a video you can crosspost you will see it in the Publisher area of your page in the video library in the tab ‘Videos you can crosspost’.
Both the page owner of the video and the cross posted pages will be able to share the video in multiple posts.
You can see all activity for crossposted videos in your Page and in Business Manager Settings. On your Page, go to Publishing Tools > Video Library > click the title of the video you want to see crosspost insights for.
The insights for crossposted videos will show all the different Pages’ video posts and their insights, as well as insights for all crossposted videos metrics combined.
However, the page administrator for the page that has permission to crosspost the video will however only see metrics related to the posts they created with the video.
If you wish to go back to post videos you have published you can enable them to be cross posted by going to your Publishing tools for your page, then editing the video to enable specific pages to cross post the video content.
Note: there are some exceptions to what can be cross posted: you can not crosspost video on Facebook across different Business Manager accounts, where videos uploaded in Power Editor or the Ads Manager and Facebook Live videos.
The announcement on the 8 September 2016 from Facebook comments that the new feature will work with regular video and 360 video, and it will be available soon for videos that were previously live.
Update 25 November 2016 – The Ability To Cross Post Facebook Live Replays
In the announcement from Facebook on 8 September 2016 it mentioned that the ability to cross post live video would be coming soon.
I have checked regularly the ability to cross post live video – in fact every week after my live stream show. Today I noticed on a live stream that I have published today on my main Facebook Page that I had the ability to cross post.
I checked on two other pages and I could see the option was available. It does not seem to be available for all past live streams – on one page I can cross post live streams from the 13 November and the other from the 17 November.
It may be that this will eventually be rolled out to past live streams, at the moment I have not seen an announcement from Facebook.
I would encourage you to check your Facebook publishing tools and see if you have the option to cross post live streams – what a great way to boost visibility rather than having to share the live stream replay.
I think these are two features that will be of great benefit for small and large businesses alike who are creating and publishing original video content on Twitter and Facebook and I will be certainly putting them to work in my workflow.
If you have questions about using Facebook and Twitter for visual content marketing, you can schedule a conversation with me here. I think these are great features you could put to use to build more visibility of your live streams though using these new features for your replay videos.
