As I wrote about last week, Google has released their new Showcase App for all hosts of a Google Hangout On Air. One organisation that swift to put the new app to use was Fox News who hosted a Hangout On Air to promote the forthcoming AS Roma and Manchester United match.
You will find the Fox Sports Hangout on Air here – note when you click the video it will open up and reveal the Showcase app where you can see a link to buy tickets for the forthcoming match and links to the football teams websites to purchase merchandise.
What is interesting to also note is that Fox Sports promoted the Hangout on Air on their Google Plus Page by changing their cover image.
They also updated their YouTube art work to promote the Hangout.
The content of the show was interesting for viewers and fans of Manchester United and AS Roma as they introduced the two players participating reprensenting the clubs and then went on to invite fans from across the globe to take part in a fun trivia quiz testing their knowledge about the clubs.
During the Hangout On Air, viewers were invited to purchase tickets by clicking on the Showcase app link which took them to the Ticketmaster page for the forthcoming match.
Personally if I had been managing the event I would have also have incentivised people to purchase a ticket by providing a value added benefit – such as I referenced in the NASCAR shoppable hangout here (shoppable hangouts were the pre-cursor of the showcase App for Google Hangouts On Air).
You will find the replay of the Hangout On Air (the Showase App is not available on this version of the replay) on the Fox News YouTube Channel or watching the video below.
Does this give you some ideas on how to use Google Hangouts on Air and the Showcase App to promote your forthcoming events?
If you have questions about using Google Hangouts On Air to support your strategy, you can contact me for a private consultation or to discuss in-house training for your team. Don’t leave your Google Hangouts success to chance – an ill managed hangout can negatively impact your own and your brands reputation as I am noting every day as I review how businesses are using Google Hangouts On Air.