As you scroll through the physical Golden Pages you need to have your mobile App from Golden Pages open on your phone, click the AR symbol on the App then when you see an AR icon in the Golden Pages book, aim your phones camera at it.The Irish Times reports that the latest Golden Pages directory has been delivered to more than 1.2 million homes and businesses in recent months, while the goldenpages.ie Android and iOS apps are installed on 160,000 devices in Ireland. Telecoms company Imagine.ie also has an AR-enhanced advert on the directory’s front cover, which among other things allows customers to check their WiMax coverage through the app. In addition to AR, the new app features a location-based deals service – users will either be alerted when a deal is available nearby or will be able to search to see everything that is on offer in their location.
In my personal opinion the AR feature is an interesting addition but I can not remember how many years it has been since I used a physical Golden Pages as I am more likely to phone directory enquiries or search online for a number.
And I wonder how many times the Golden Pages mobile App is used daily? The introduction of deals if promoted well and if good deals are to be found could increase it’s use – it’s an app I have on my iPhone but have not used probably since it was installed!
Do you use the Golden Pages mobile App regularly? In terms of metrics it seems to me that the number of installations of an App is only one initial measure to look at if you are a mobile marketer. What is more interesting is how many times it is used and what features of your App are used the most.