If you are in the hotel business in Ireland, here is an event that you need to ensure that you attend taking place on 27 September 2011 in Dublin.
It is the fifth in an annual series of expert annual seminars for the hotel industry, organised by Bookassist.
The curriculum will be covering how to understand the meaning and value of your brand, take advantage of your web presence and social media, leverage online to boost offline sales, tackle revenue and yield management in an internet and social media age, and tap into new trends in mobile and search in order to generate real direct revenue.
You can register online – the investment is just €150 plus VAT and to encourage you to bring your members of your team the investment in total is just €250 plus vat.
Be sure to say hello if you do attend.
Here is a summary of the itinerary.
9.30 Peter O’Connor, ESSEC France -The Offline/Online Marketing Mix10.15 Oonagh Cremins, The Innovate Room – Practical Revenue Management 11.30 Giancarlo Carniani, BTO Italy – Management and Optimisation of OTAs 12.15 Yahya Fetchati, COO Bookassist – Group Discount Sites 13.45 John Fanning, Michael Smurfit Graduate Business School – Understanding Your Brand 14.15 Mark Dolan, Ecommerce Project Manager & Ciaran Rowe, Senior Search Strategist, Bookassist – Your Website, Your Channel – Get in Control 15.15 Des O’Mahony, CEO Bookassist – Reputation Management 15.30 Krishna De – Optimising Facebook for Hotels 16.00 Mark Dolan, Ecommerce Project Manager, Bookassist – Bookassist Apps for Facebook 16.15 Des O’Mahony, CEO Bookassist – Mobile Trends 16.30 Paul Dooley, Director of Client Services, Bookassist – Closing Summary 16.45 Close of conference