If you are looking for a professional solution to live stream to Facebook Live without hiring a video production team, where you do not need high tech equipment and you can invite guests to be on screen using their desktop and web camera or their iOS device then you need to consider signing up for a trial of BlueJeans Primetime for Facebook Live.
This is the third in a series of articles about using BlueJeans Primetime for Facebook Live streaming, a new product that has recently been released and which I have been testing for my Live Stream Insiders shows. At the time of writing this article, there is no pricing available for the product.
This is not meant to be the most comprehensive training about live video using BlueJeans Primetime – you can contact me separately to discuss live stream training and mentoring programmes and services – however it will be a useful cliff notes guide to take you through the key elements of the platform and what you can expect as a moderator and producer.
Note: I produce and moderate my own shows but I have had years of experience doing so and multi tasking for live stream production. It is recommended that you work with someone to produce your show for example training a member of your team.
Read my previous articles about Blue Jeans Primetime and watch the live show I did with the product manager for Primetime:
- An introduction to BlueJeans Primetime for Facebook Live
- How to join a live stream on BlueJeans Primetime as a guest or attendee on your desktop or mobile
- Learn about BlueJeans Primetime from the product manager Pashmeen Mistry who joined us on the Live Stream Insiders show
- Watch the segment from the live stream where discuss the target market for BlueJeans Primetime.
- Learn how to get started as a moderator of a Facebook Live show using BlueJeans Primetime.
- Fifteen reasons you should consider using BlueJeans Primetime for Facebook Live
- Features that would make BlueJeans Primetime a more powerful platform for live streaming.
How To Get Started With BlueJeans Primetime for Facebook Live
At the time of writing this article, to get access to Facebook Live features withing BlueJeans Primetime you must register for a trial and then attend training. The programme seems to be over subscribed and you may have to wait two weeks to have access to the feature, as was reported to me by a colleague this week.
As a moderator for the live stream who sets up the event you will need to log into BlueJeans on the web and create an event – DO NOT create a meeting as this does not integrate with Facebook Live.
You will need to add an event title and description – these are not published to Facebook Live but will assist you in finding the event in your console. You can also set the event to repeat to save you having to set it up each time.
You then will need to confirm other features for your live stream. Most people will be connecting with the audience in Facebook Live so will only want moderators and guests in the meeting room – however if you plan to have audience members join you in the meeting room, you may want to pay attention to these settings.
One feature I find very helpful is the automatic recording of the event on BlueJeans Primetime – this will provide you with a recording separate to that provided by Facebook, but it will be a higher quality.
You will then be able to access the joining instructions for attendees, guests and moderators so that you can invite them to participate. These invitation codes change for each event that you host.
If you want a guest to be on screen they will need to do so through the Chrome browser, the desktop BlueJeans app or their iOS device – Android does not yet permit people to be on screen but this update is anticipated during 2016.
For attendees they can watch and comment using the Android or iOS BlueJeans apps.
When you are ready to test your camera or ready to start the show (I recommend 15-30 minutes before if you have a lot of guests to invite into the room and get prepared to going on screen) you can join the event though the desktop app (my preferred method) or through the Chrome browser.
You will see the settings to the top of your dashboard so you can check your camera and microphone settings.
When your guests arrive, as a moderator you can turn their audio and camera on or off – this means you can have guests ready and prepared to go on screen when you want to introduce them.
If you bring someone into the console and they are an attendee, you can elevate them to be a guest and therefore be on screen. Once they have finished speaking you can move them back to being an attendee in the event.
A useful feature is that you can have multiple moderators of the event – if you do this, make sure people are clear about their roles and responsibilities.
When you are ready to start your broadcast to Facebook Live you will need to authorise access to Facebook. To start your broadcast you will need to click start broadcast and broadcast to Facebook Live.
NOTE: some people have reported that they have experienced issues in live streaming to Facebook if your page is administrated through the Facebook Business Manager tool and will therefore need to remove your Page from the Business Manager OR you can stream to another page, group or profile on Facebook and then share the live stream to your Page.
You can stream to your profile, a Group or a Page that you moderate.
Select the destination for your live stream a profile, a Group or a Page.
When streaming to Facebook Live using BlueJeans you can decide if you wish to allow people to embed the video – this in the advanced area of the Facebook Live popup box. You could even embed the live stream into your own website, blog or landing page by accessing the embed code.
Because BlueJeans Primetime are publishing to Facebook Live through the API, you can also set the live stream to be unpublished after the live stream ends which is an interesting approach to take if you want to encourage scarcity and wish to attract as many people as possible to watch in real time.
Before you start your Facebook Live stream, optimise your live video by adding a description title and tags.
Once the live stream starts on Facebook you can start speaking rather than wait for the 10 second countdown timer on BlueJeans Live.
It is easy for moderators to bring people onto the screen as guests – there however is no way of checking that the person is appropriately dressed, has the appropriate background and that their camera and microphone are working before you move them onto screen.
If you as the moderator are happy to be in the live stream video you will also see your video feed in the top right of the screen.
If you had not already sent out invitations to presenters and attendees you can access the details to invite them in BlueJeans event dashboard.
As a moderator you will be able to share video content – you will need to upload this to your library of content on BlueJeans – make sure you have the permissions and authority to share the video recording.
To share your screen during a live stream both moderators and presenters will need to either use the BlueJeans desktop app or they will need to download the BlueJeans Chrome extension.
When live streaming with BlueJeans Primetime and you share a screen the avatar of the speaker will appear small.
Once the live stream has ended on Facebook you can pause the recording and then you can continue to speak in the green room.
You may even want to invite the audience into the green room for an ‘after show’. This will not be recorded in the Facebook Live or in your BlueJeans archive.
When you are ready to close an event you can dismiss each speaker and participant or they can click the red phone button for them to end the conversation.
Before you close the event you will get a prompt asking if you mean to do so.
Once the live stream has ended you will be able to access your recording from BlueJeans. Go to your dashboard and you will be able to see all your past and upcoming events in the BlueJeans Primetime console. You will see the archive of the recordings on the right hand side.
You can determine the privacy of your BlueJeans recorded live stream. You will be able to access the integrated video with any screen shares you made or separate files for the video and screen shares.
You can see the list of assets from BlueJeans Primetime in the screen shot below as an example.
You will also get an email notification of your live stream recording being available from BlueJeans Primetime promoting you to go back to access the recording – what is impressive is that the video is available immediately and is a good back up should there be any issues with your Facebook Live recording that you can download from your Facebook Page.
I hope this ‘walk through’ encourages you to check our BlueJeans Primetime for Facebook Live – the feedback I have had is that the quality of the live stream is the highest people have seen including the audio and video being in synch. There are a number of factors that impact this which I go through with my guests to help give the highest quality production for our shows.
If you have questions about your use of live video in your business contact me to schedule a private FREE consultation.
If you are unsure about my experience I encourage you search this site and you will find I have been documenting and sharing best practice examples of live video for business for five years, so you can be assured you are not dealing with someone who only has experience since the advent of Periscope!
Image credit for the screen shot used in the article header image and Pinterest image BlueJeans live stream with Guy Kawasaki. All other images created by Krishna De all rights reserved.
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