How can you move visitors through your online properties?
Here is an example from Tesco Ireland where they are hosting a competition for Easter that takes people from their Facebook Page to their online magazine and to different pages of their website on an Easter egg hunt.
It’s a great idea that you could modify for your business – remember to integrate it with your ezine, your instore promotions, your traditional media and your direct mail shots.
If you are a retailer you could reference your competition on your till receipts and if you are a restaurant or case you could promote the competition on your menu – you never know people just may enter when on your premises using their smart phone!
And if you run a competition like this while you won’t get more fans of your Facebook Page through like gating, you will build awareness of your Page and if it’s engaging people may become a fan.
Furthermore, if you are using a competition to build your data base of prospects, the fact that people enter on your website means that you are not limiting your audience to those who are on Facebook.
One recommendation I would make versus the Tesco Easter competition is whether you need to ask people their age – it’s simpler and less obtrusive if you ask people to confirm they are over the minimum age for entry.
How could you adapt this idea for your business? Do leave your feedback on our Facebook Page.