Looking to use Snapchat and Instagram stories for your events and conferences – then you are in the right place. Below is a replay of the live show recorded on 27 July 2017 which was broadcast live on Facebook Live.
Talking Social Business brings you the latest social business, mobile marketing and live stream tools and case studies to help you improve the effectiveness of your digital communications, marketing programmes and even crisis management plans.
This episode featured a conversation with Imran Azam founder of smartphone video marketing agency This Is Reel, who for the last two years has been working with The Next Web Conference as part of their social team responsible for their Snapchat story in 2016 and their Instagram story in 2017 for the tech event Amsterdam.
You will discover in this show:
– how the content creation partnership between Iran and The Next Web Conference (which had over 25,000 attendees in 2017 came about (it might give you some ideas of how you could do the same)
– considerations for brands and businesses working with external social video storytellers to maintain brand standards, yet still retain the creativity of your guest visual storyteller
– one aspect of Snapchat Stories that you need to be aware of if you have a team managing your account at an event or conference (this tip alone could save you from a disaster in real time marketing happening)
– and you will learn a unique workflow for social video storytelling that will surprise you but it will help you create unique content for your social channels.
One of the things we spoke about at the begining of the live show was a video that Imran had created for a B2B organisation who sells lasers – he shared how the videos created on a smartphone reaulted in orders. This is a great example of using mobile content creation for social sales – you can watch the video here.
You can watch the replay of the show below on or YouTube here.
Additional Support And Resources For Social Video Marketing
If you have questions about the topics we discuss in this show you can schedule a private consultation with me here.
Want to use the same inexpensive tool as I do for my YouTube and Vimeo embed which means that you don’t have those ‘related videos popup’ at the end of a YouTube video, AND you can build email leads, then check out my tutorial here or go direct to the tool I use. If you decide to purchase through my link please note that I will get a small referral commission.