Is social gamification only for personal use? The IDA Ireland does not think so with their ‘Click Me I’m Irish‘ campaign inviting LinkedIn users to see how connected they are to Ireland.
Have you noticed that ‘Click Me I’m Irish’ is a pun on ‘Kiss Me I’m Irish’ which adorns t-shirts and hats – see this video.
The idea is to invite LinkedIn members who work for US-owned multinationals and other overseas corporations to calculate how connected they are to Ireland. The tool assesses the person’s LinkedIn connections and comes up with a rating for the ‘Irishness’ of their contacts, encouraging them to share the results on social media.
I respect and showcase the work of the IDA on their digital channels in my workshops, but I have to wonder about this one.
The landing page would work better if there was a brief video (yes it could be a fun one) enticing people to check out how connected they are and explaining how the applicatuon works.
It will be interesting to see how many people participate for fun – but I don’t plan to check out as it’s not clear what will happen when I do, and I suspect that unlike younger social media, professionals on LinkedIn are more cautious of connecting their accounts to applications that they are new to.
I have not seen much conversation online about the campaign and few if any posts of people sharing their rankings – see this example from someone in my network on Instagram or a few people sharing on Twitter – but there is no campaign hashtag, which would help track the campaign and build momentum by users.
The application certainly has potential, but if the IDA were to run it again in 2015, I’d be recommending some changes to their digital marketing agency.
Have you checked it out? what is your opinion of the campaign?