One of the most common errors I see when reviewing social media marketing and visual content marketing plans is the failure to integrate social media platforms across other communication channels.
Here is a great example of New Look the fashion retailer from the UK who has used their latest ezine to provide an interactive way for their ezine subscribers to view the breadth of social media patforms they are using.
I shared it in a video post on my Instagram profile earlier today.
I also thought I would record a video of the New Look Ezine as a screen capture does not do it justice and I wanted to retain the example for my students to refer to in the visual content marketing classes I teach.
I am not suggesting that we all use every platform that is available – but if you are in a position to scale your social media marketing this enables people who are interested in your content to follow you where they choose to participate and network online.
The New Look Fashion newsletter not only shares images from posts they have published in the different social networks, they also have a call to action for example where they promote their Pinterest account they say ‘pin it’.
At the end of the ezine they also list the social media icons for all their accounts which is standard in their ezine.
In a separate ezine they go on to promote their Twitter competition – the call to action is to find out more about the competition on Twitter.
Although unfortunately the link went to the main URL of their Twitter account rather than the specific post promoting the competition on Twitter.
What other great examples of social media marketing integration have you seen in ezines?
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