You may be following my recent Hangouts On Air and articles where I have referenced a test that was being doing with what was being called the ‘Promotions App’ which provided similar options to Shoppable Hangouts previously hosted by large ecommerce brands.
So I was delighted to see that the App has now been released and is available for all hosts of Hangouts On Air to use – for me this is the most exciting development and new feature to become available in the last 12 months.
INTRODUCING THE HANGOUTS ON AIR SHOWCASE APP
Google announced that they are now making the app available to all Hangout on Air hosts and it is called the Showcase App.
This means that while people are watching your HOA or the replay you can share and promote content, products or services and provide them with a link to find out more information – the link will open in a new tab if they are watching on a desktop.
I have already experimented with it and I will publish an article and video in the next few days to explain how to put the Showcase App to work for your business.
Above is a screen capture that shows you how to enable the Showcase App for your Hangout on Air.
It is also easy to add links to resources and sites you want to reference in the Showcase App during the show. There are some limitations to the Showcase App and it will not be relevant for all Hangouts On Air that you host.
How do you plan to put the new Showcase app to work to support your Hangouts on Air?
You can find the announcement about the new app here
You can find a guide to using the Showcase App here or view it below
A version of this article was initally published on Google+.
If you have questions about using Google Hangouts On Air and the new Showcase App to support your digital marketing strategy, you can contact me for a private consultation or to discuss in-house training for your team.