IPSOS MRBI recently shared it’s quarterly report for the use of social networking in Ireland as at August 2013. You can see their Tweet announcing the report here.
– use of Facebook is at Facebook 60 percent ( +4 per cent since May 2013) of adults aged 15+
– the number of Irish adults with Twitter accounts remains unchanged at 27 percent
– 21 percent report to have a LinkedIn account (+1 percent since May 2013)
– 14 percent report they have an Instagram account
– 11 percent of Irish adults say they have a Snapchat accont (the vast majority are under 35 years of age) and half report using it daily
– 6 percent have a Pinterest account
– 3 percent of the people participating in the survey have a Vine account.
Interestingly when I last reported the IPSOS MRBI quarterly dats on 2 July 2013 there were just over 960,000 members. I knew we were about to break the 1 million members in Ireland soon as when I looked at LinkedIn advertising it was approaching that last week.
As at today 4 September 2013, LinkedIn report through it’s advertising tool that there are now 1,006,960 LinkedIn members in Ireland, which is an increase of almost 4.9 percent since 2 July 2013.
This is still some considerable way off the 2.4 million Irish Facebook accounts (2.4 million accounts for people aged 18 years and above) in Ireland.
You can read about the previous quarterly results here as at May 2013.
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