If you are still unsure about whether you should use a blog to support your small business here is a low cost resource to help you learn how blogging can be an integral part of your marketing.
The Kindle ebook ‘The Power Of Blogging For Small Business Owners‘ is based on a webinar and is a transcription of the live event hosted by Sarah Santacroce and with Denise Wakeman as a guest expert.
Sarah is based in Switzerland and Denise is based in the US and they collaborated on the webinar some time ago. I know them both and think you will value their guidance.
Note the smart content marketing tactic – they repurposed the webinar into a Kindle ebook which gives them both additional online reach and visibility over and above the initial event.
Not only do you get access to the transcript of the interview but you will also find a list of the recommended resources discussed in the live event listed at the back of the ebook.
The topics that are covered on the subject of business blogging for small businesses include:
– Which type of business owner should be blogging?
– What should you write about on your blog?
– How can you justify the time investment it takes to run a blog?
– What is better – a Facebook page or a blog?
– What if you don’t like to write?
– How you can get more subscribers to your newsletter using your blog?
If you check out Amazon today Friday 26 July 2013 you should also be able to access it free for today only. Ordinarily the investment for ‘The Power of Blogging For Small Business Owners’ is USD $1.39 which is a really tiny investment for the great tips that Sarah and Denise share, especially if you have not yet launched a business blog to support your business.
Let me know if you find this a helpful resource and what other questions you have about using a business blog to help you attract more visibility, more leads, more sales and more referrals for your business. I know my business blog is the one platform I use in my content marketing I always rely upon – you just never know when a social network will change their terms of service or even decide to close their doors!