Have you analysed your most effective source for inbound leads to your business from social networks?
Recent research by Pardot a marketing automation company found that for B2B companies then LinkedIn was the social networking platform that delivered the greatest results.
Lead generation was ranked as follows:
- LinkedIn 32 percent
- Bblogging 27 percent
- Twitter 15 percent.
Remember to use this as a guide rahter than an absolute – the key action for us all is to learn which social networks are delivering the results we are looking for and enhancing our effectiveness – that might be lead generation for some others it could be brand awareness.