Earlier this week I noticed a new Digital Marketing programme has been launched in Ireland – this one from the Marketing Institute of Ireland.
The programme is part-time in the evenings and is delivered over 13 weeks.
The programme covers :
- Digital Marketing Strategy − where it fits within corporate marketing strategy
- Developing a Digital Marketing Strategy using Digital Marketing Frameworks
- Search Engine Marketing
- Email Marketing
- Social Media Marketing
- Online PR and Reputation Management
- Affiliate Marketing
- Mobile Marketing
- Site Optimisation − Design and User Experience
- Targeting International Markets through Online
- Analytics and Data Strategy
- Customer Retention and Relationship Building Online.
At the time of writing this there are no details online of the investment for the programme.
You can find out more details and how to register here.
Other programmes i would also recommend that you check out are the Digital Marketing programmes run by the Digital Marketing Institute who were the first to the market back in the Spring of 2009 with a 12 week part time Digital Marketing Programme and a one week Bootcamp running in the UK and in Ireland and the Irish Internet Association / Irish Times Training Digital Marketing Programme which has been running a 12 week part time programme since the Autumn of 2010. Note – I am a lecturer on both programmes.
If you are unsure which programme to choose, look at the curriculum to see which fits your needs and also speak to past attendees of the programme. All three programmes are faciliated by people who are using digital marketing in their business each day so will be practically orientated.
If you are considering attending any of the programmes I teach on make sure that you register for my newsletter as I make available disount codes for subscribers where I have an agreement to do so with the course organisers.