I remember when I first set up my own business and at the time I hosted a women’s radio show and also spoke and wrote about women in business. As part of my research I explored the importance of the female consumer – it’s well known that women influence in the order of 80 percent of consumer purchases in the US ad Western Europe.
I was therefore delighted to be approached by the organisers of Purse Power: How to Engage and Influence the New Irish Female Consumer which is Ireland’s first ever seminar focused exclusively on marketing and communicating to Irish women.
The event is a half day seminar and will feature keynotes from authorities in marketing to women and also showcase new Irish research.
In summary the details are as follows:
Date: Thursday, October 6 2011
Timing: 9am – 12:30pm OR 2pm – 5:30pm
Venue: The Round Room, The Mansion House Dawson Street, Dublin 2, Ireland
Investment: €175 per person.
This seminar will explore who today’s Irish female consumer really is, how she really thinks, and why she really buys – both online and offline. If you have products and services where you are looking to attract the female consumer, then I highly recommedn that you check out the conference. Be sure to say hello if you attend – I will be speaking in the afternoon.