This is truly awesome if you are interested in research about mobile marketing. Google has released it’s statistics relating to their global research which they did in partnership with Ipsos and the MMA (Mobile Marketing Association) where they were exploring insights about the mobile user and its mobile usage.
The website is called ‘OurMobilePlanet‘ and provides information into the penetration ofuse of smartphones, how people use their smart phones, mobile commerce and mobile advertising.
What is particularly helpful is that you can look at the data set and compare it against different markets and you can also look at the research by gender and age profile. the data also includes useage of smart phones in relation to social networking.
The research was carried out between March and July 2011 and the target population were the private smartphone user, who accessed the mobile internet on their device in each country surveyed. Unfortunately Ireland was not included in the research.Samples in each country surveyed were aimed to be representative of the target population – n=6,000 in the US, n=2,000 in Germany, UK, France and Japan, n=500 in Indonesia and Malaysia and n=1,000 in each other country surveyed.
If you are interested in mobile marketing I highly recommend that you check out OurMobilePlanet. I hope the research is undertaken again in the future to help us explore trends year on year.