I typically cover case studies of using Google Hangouts On Air being used by organisations for lead generation, marketing and social selling, but I was on a Hangout earlier this week and we discussed a case study of college that I had worked with using Google Hangouts On Air.
Another example I think you will find interesting is the use of mobile Hangouts such as the one I was involved in earlier this year – where people are being interviewed outside of a traditional studio, office or even kitchen (as I have covered in previous articles) ‘set up’ and how this is also being used to connect classrooms with educators and subject matter experts.
Today I watched a Hangout On Air hosted by National Geographic in which the participants were joining the live stream from Botswana’s Okavango Delta home to the largest remaining elephant population on Earth and recently named the planet’s 1,000th UNESCO World Heritage Site. One of the people in the audience was participating from a school classroom and it’s certainly a great way to get kids involved in conservation topics exploring in real time what is happening in different parts of the globe.
National Geographic often host Hangouts On Air and this year they have already explored saving the oceans and life in space. And going back to 2012 in the early days of Hangouts On Air, they hosted a Hangout On Air to meet with climbers on Mount Everest.
So if you are thinking Hangouts On air have to be managed from a studio or office, I hope these ideas from National Geographic make you think again about the possibilities for your business.
If you have questions about using Google Hangouts On Air to support your communication goals, you can contact me to arrange a private consultation to discuss in-house training for you and your team.