As part of my series on how to market your food business and also continuing the theme of using Google Hangouts for business, here is an example of a Google Hangout being used to launch a Google Plus Community.
Nespresso launched their Food Academy Google Plus Community in 2013 and invited some European bloggers to participate and they were joined by 3 Star Michelin French Chef Yannick Alléno who demonstrated a recipe in the Google Hangout.
This is a great way to launch a community.
The Nespresso Food Academy; however I think could be further enhanced as ther seem to be no community guidelines, very little content posted by Nespresso themselves and no topic areas for the community. In the launch hangout Nespresso announced that there would be further Google Hangouts in 2013, however I did not find any publically available on their Google Plus channel. Perhaps they were held and they are posted privately or they are not able to have a recording as they did not get the release from those involved?
It is important to consider your content plan, moderation guidelines and community management for any community before you atart – be that on Google Plus, Facebook or LinkedIn.
Additional Resources For Getting Started With Using Google Hangouts And Google Communities In Your Business
You can see another example of how chefs and food bloggers can use Google Hangouts in this show I recorded earlier this year.
If you want to learn more about using Google Hangouts and Google Plus Communities in your business to support your business goals, you can contact me for my private mentoring and coaching or if you are looking for a very low cost monthly membership programme I recommend the Hangout Mastery programme – you will also find me there answering questions from the community.
And if you are looking for assistance in marketing your food business, contact me for details of my in-house training and mentoring programmes. As well as working with private clients, I have been supporting Bord Bia clients over the last year through my digital marketing and social media workshops and next week I am speaking at the Midlands.ie ‘Growing Your Food Business’ conference so do say hello if you are there.
What ideas does this inspire you with if you are a food business in terms of using Google Hangouts and Google Plus Communities for your business?
Photo credit – Nespresso on Google Plus
Note: If you do join the Hangout Mastery please note that I will receive a referral fee – but I only promote programmes I personally recommend as you will see in my disclosure policy.