Have you been hearing people talk about the new social networking app Peach?
When I heard that Merriam-Webster had begun posting to Peach because of the ability to tell visual stories, I had to invest some time learning about it and exploring how the app works.
Peach app has been developed initially for iOS but there is an unofficial app for Android called Nectarine.
I have noticed a number of publications creating accounts there including the Huffington Post and BBC Breaking News. Non profits that have created accounts include The United Nations Foundation and SocialGood. However there are more than the usual numbers of spam accounts pretending to be celebrities or major organisations.
One of the fun things they have done is created a list of magic tips that make your posts interactive – you can find a list of the tips below. You can also search for animated gifs in the app to use in your posts that are sourced from Giphy.
If you follow me on Snapchat where I have been sharing exclusive visual marketing tips, I covered some tips on using Peach app yesterday.
One of the things I discussed was the fact that using Peach app you can create unbranded animated gifs using text or images for free. I know how popular animated gifs are for communications and I have often used them in articles and Tweets to illustrate visual marketing tips or news. You can see an example of an animated gif I created using Peach below using a mixture of text posts created on the app and screen shots from my camera roll.
I am not suggesting that we all need to be on Peach App but here are four recommendations I have for you:
- If you are a brand or business active in digital communications and social media marketing I would ensure that an account was created to make sure some one else does not ‘cuber squat’ on your name
- If you are a social media marketing professional, create your own account so that you can at least experiment with it and therefore have a more informed point of view when you are asked by your CEO if you need to using the social network – part of your role should always be about researching new developments
- Even if you do now want to maintain an active profile on Peach App, make sure that you have some posts that can point people to your other social networking properties and can guide people to your other posts
- Consider how you could create something of value for your followers and post it on Peach – Matt Crump who I know from Instagram posted a series of images that he encouraged people to download and has given them permission to use as wallpapers for your phone. You can see a collage of the images which I created using Matt’s photos at the top of this article.
You can learn more about Peach App in this brief video.
Peach App has been getting a lot of coverage in the media and I have curated some of the best articles I have read about the app which you can also see below.
If you are unsure about how to get started using Peach App you will find the curation of article of assistance and you can also schedule a web meeting or conference call with me to by contacting me here. And yes of course you can request to follow me on Peach App