If you have been using Periscope for visual communications you will no doubt always be exploring how to attract more people to your live streams and replays.
There are a number of tactics I have covered in articles and previous video tutorials, but an update today for the Twitter iOS app (no update required) has the potential to help broadcasters attract more views to their live streams for the period of time they are available for replay on Periscope (currently 24 hours, but more on that later in this article).
Twitter announced in a blog post today that since the launch of Periscope in March 2015, people have created over 100 million live broadcasts and that from today they were making it easier for people to watch live and replays of Periscope broadcasts in the Twitter app – without needing the Periscope app.
As I covered on my first live stream on the topic today, this further integration makes a lot of sense. For some months people have been able to watch Periscope live streams and replays on the web on desktop browsers. However around 80 percent of Twitter users are using the app on their phone not desktop.
This is similar to Facebook live video which plays in the news feed and is available for celebrities and verified users with Facebook mentions (just released also for Android), Facebook profiles in the US and verified Pages on Facebook.
How To Access The Periscope Live Stream Update On The Twitter iOS App
Periscope announced that the update was rolling out over the next few days on iOS and Android would then follow.
I thought we would be looking for an iOS update of the Periscope or Twitter app but none is needed.
I found I had access to the new live streaming feature in the official iOS Twitter app – you will be able to see if you have access as if you search for the word #Periscope on the app you will be able to view live streams or replays if the broadcaster makes them available rather than a link to Periscope. You can see an example of what it looks like in the image below where you can see one of my Periscope replays.
The live stream or replay will not play audio as you scroll through your feed – the audio will only play when you click on the live stream.
If you do not see the update here are five actions to take:
- Ensure that you have the most up to date Twitter app installed on your iOS device
- If you have more than one account connected on the app, switch accounts and see if you then can see the Periscope live streams when you click back to your original account|
- Log out and log in again to your Twitter account to see if that allows you to access the update
- Delete the Twitter app and reinstall it to see if you then can see the live streams on Twitter
- Be patient and wait until the update has propogated across the globe in the next day or so.
Learn About The Features Of The Live Stream Integration With Twitter
Events taking place and that are live at the time of you noticing them on Twitter are identified by the red ‘live’ button on the video.
Periscope replays indicate how long it has been since the Periscope ended.
When you click onto the live broadcast or the replay you will be able to hear the commentary and the video appears full screen in the Twitter app.
Just as with the desktop and the Periscope app replays, viewing a replay of a Periscope live stream on Twitter, you can fast forward and rewind.
When you watch the live stream on Twitter, you can click the three buttons on the bottom right to access more features.
Among the features is the ability to hide the hearts and comments on a live stream which is helpful if the live event is full and the comment stream is flowing fast so it obscures the video.
Another feature is the ability to share the broadcast to your social networks or by direct message on Twitter. Bookmarking the live stream in this way will be of assistance if you are not able to watch the full replay or live event when you discover it on Twitter. For example I typically share privately to my Facebook profile or to a secret board on Pinterest to view content later.
If you wish to comment on the live stream and have the Periscope app installed, you will see a button enabling you to open the app then you can comment if the event is live.
You can interact with the broadcasts the same way you can with other Tweets: liking them, re-tweeting, or replying to them – this means that even when Periscope live streams are too full for people to be able to comment, you can interact with the broadcaster on Twitter.
The opportunities that this update present are great for broadcasters:
- you may get more people watching the live stream in real time on Twitter which you will be able to identify through the number of web viewers in your Periscope Analytics
- you may get more viewers of your replay if you promote the replay on Twitter
- you may get more comments on Twitter about your live streams so it will be important to watch your notifications after the live stream has ended
- you may want to consider the length of your live streams as people are unlikely to watch long live streams on Twitter – you could however give a call to action to web viewers to book mark the live stream to come back later to watch.
Coming Soon To Periscope You Will Be Able To Preserve Your Broadcasts
This last year there have been a number of new apps launch, many of which we have covered in the Live Stream Insiders show or I have written about in my articles.
One of the advantages of some of mobile live streaming apps versus Periscope is the ability for people to watch the video replay until such time that the broadcaster deletes it – this is unlike Periscope when live streams exist for only 24 hours unless the broadcaster repurposes them on another platform. Once broadcasts expire, the in-line previews in Twitter will convert back to plain links that, when clicked, take you to a page telling you the broadcast has expired.
In an article on the Verge they referenced that Periscope plans to enable embedding on the web and that Periscope plans to soon give users the option of preserving broadcasts indefinitely:
“We’ve seen far too many broadcasts of societal and cultural importance,” comments Kayvon Beykpour.
Additional Resources To Help You Use Periscope For Business
If you are unsure how to use Periscope for marketing communications, you will find the tutorials and resources on this page of assistance.
You can also contact me to discuss my Periscope and live stream production, training and consultancy services.
If you found this article of assistance remember to save it to Pinterest to refer to again.