At the Twitter Flight conference that took place this week for developers, Periscope revealed three new features that will be launching soon.
You can watch the full replay of the session here on Twitter in which they cover why Periscope was developed and some of the tech behind what is used to enable the live streaming app.
You can watch a small segment of the highlights in this video.
As a marketer you will probably be more interested in the three new features that they revealed will be coming soon that are covered in the video and in the article below.
Fast forward through replays
It was not confirmed if this new feature would be available on the web as well as mobile (it was showcased on mobile) or if you will also be able to re-wind. This is going to be a really important feature – I know many of us have been waiting for it to be available especially if you have to leave watching a replay and want to come back to it later but do not want to watch from the beginning.
Find replays on the map
Currently if a broadcaster enables the geo tagging function you will be able to discover their event on the map in real time. With the new update we will be able to see all replays for 24 hours on the map which will be great for discover and could result in more views of your recorded live streams. Of course there will be times that you don’t want to enable the geo tagging feature for privacy reasons especially if you are live streaming from your home.
A teleport feature will take you to broadcasts anywhere in the world
A new icon was referenced by one of the Periscope team some time ago and at Flight it was revealed what the icon would be for – effectively to teleport you to somewhere in the world where a live stream will be taking place.
It is not clear how events will be identified to be featured and if this going to be manually determined by Periscope – it could even be a feature that brands may look to use in the future perhaps paying for sponsorship. A similar feature already is enabled on desktop with the couch mode.
Other notable points of the Periscope presentation at Flight
Kayvon Beykpour the CEO of Periscope shared the origins of Periscope and stated that they wanted Periscope to stand for truth and empathy, seeing content in real time and being able to engage with the broadcasters. He discussed that the content that viewers see had a latency of 3 seconds so that it was very close to real time.
We have however seen brands deliver recorded content in Periscope and entrepreneurs encouraging people to hack their geo location on their phone, so there are already some challenges for Periscope to realise this vision.
He shared examples of notable scopes from his perspective including citizens sharing breaking news He also referenced how organisations such as Barkbox and The Verge use the platform to promote their products and reviews.
He referenced celebrities engaging with fans in their live streams.
He talked about how the hearts and comments are real time feedback loops for broadcasters and how these could be used to result in actions being taken with some clever programming and in my opinion some detailed analytics from Periscope (though third party tools are being launched at this time).
He also talked about how you could use the live stream medium to engage and co-create content – such as an example of the creator of Dilbert who used Periscope and his audience helped give suggestions for what he might draw for a cartoon.
He also referenced the fact that because of the ability to register to join Periscope with your mobile number and not just a Twitter account that it enabled access to people in countries they had not anticipated. These users have not been able to benefit from the Twitter graph to find people so coming soon will be the ability to connect your contacts on your phone to help you build your network on Periscope.
It is clear that the app is constantly being developed and there are many different types of beta users from staff to news and media, and they are currently opening up the ability to be a beta tester more generally.