Increasingly with the ease of access of using live video especially from mobile devices, I am noticing more people using live video at events. This may be the organisers, sponsors, attendees or the speakers.
Some event organisers may be a little nervous of this approach, especially if the event is a paid conference. They may worry that no one will be interested in attending the conference if the event will be live streamed free.
However there is a different school of thought – that streaming of an event can raise interest, excitement and even fear of missing out by those not able to attend so that they will consider attending the next time the event takes place.
Some event organisers look at the opportunity for live video as a way to reach audiences who can not attend the event due to their geographic location. Others see live video as an opportunity to access a new revenue stream by selling a virtual ticket to people who might not have attended the conference in person.
This week I am attending the Sage Summit in London. I am one of a number of attendees who have been invited to attend the event to share out insights and learnings from the event in real time and that includes the invitation to live stream the event. This has inspired me to write this article with some ideas for you as an event organiser – if you would like to know more about how to integrate live video into your conferences and events you can schedule a private call with me to discuss your questions.
Here are three things that you can immediately put into action if you are interested in using live streaming for your events.
Be aware that in Twitter search you can now identify Periscope live streams and replays. As an example, searching on the Sage Summit hash tag I can see if any public Periscope live streams have been shared. As an event organiser this is invaluable information to monitor both before and after an event. Of course this will not find every live stream for you from an event – for example those on YouTube, Facebook Live, Instagram or those not incorporating the hash tag, but it is a good starting point.
If you plan to live stream from the event, invite people to turn notifications on for your live streams. In the screen shot below you can see that notifications can be turned on for just those Tweets with live video. Many people will watch the Twitter hashtag for an event, but if you want people to join in and participate in your live stream in real time, at event and conferences it is often challenging to predict the exact times of a live stream. Therefore you could invite people to adjust their Twitter notifications and turn them on for Tweets from your account with live video.
As an event organiser, take advantage of the reach that influencers and attendees can give you and invite them to live stream from the conference. Every attendee at your event is an influencer, in other words they can help you connect and reach an audience of people you would like to attend your events and conferences in the future. Sage understand this and have actively invited people (myself included) to share information about the Sage Summit in advance, during and after the conference. They have also invited us to live stream the conference from our own social media channels.
There is no question that Sage is a progressive organisation in relation to using digital and social communications and this is an example of how they put this to work.
What is especially good practice however, as I mentioned on this weeks episode of Live Stream Insiders is the fact that in the pre-event briefing we have received, we know exactly which events we can stream from at the conference and which we do not have permission to stream. This means that they will have received agreement in advance from the speakers and presenters attending the conference in relation to their content being streamed.
Another element of good practice that I anticipate Sage will have taken is that at the event there will be notices and announcements so that delegates and attendees are made aware that the event is being live streamed. You could do this with posters and flyers or briefings at the registration desk and ahead of the sessions – for example reminding everyone that the live streaming of specific sessions is or is not permitted.
I hope this this has given you some ideas of how you can embrace live video for your conferences and events and I encourage you to watch the live streams from the Sage Summit this week – on Twitter follow the hashtag #SageSummit.
And if you have questions about integrating live video into your event communications you can schedule a meeting with me here.
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