If you registered for the information about Pinterest promoted products you will have received notification from Pinterest about what promoted pins may look like.
We wanted to let you know that we just started our first tests with promoting pins, so you may spot a few in search results or category feeds.
As you can see in the image above, these pins work just like regular pins, only they have a special “promoted” label, along with a link to learn more about what that means.
We’re just testing these out, and we’re unable to add new businesses to our test right now. We’ll continue to keep you posted about how things go and how you can get involved in the future.
I am looking forward to seeing what these will look like and learning how businesses use them.
Pinterest of course are not the only social network to have recently announced the introduction of advertising – Instagram have announced that too, and you can read about their plans here.
You can read my original article from 24 September below.
If you are on Pinterest, you will no doubt have received communication from them in the last few days about the fact they will be experimenting with promoting certain pins from different businesses. Jason Miles on Twitter shared a linkto an article he had written about what he thinks may be a promoted pin. Pinterest commented in their announcement:
We’re going to start experimenting with promoting certain pins from a select group of businesses. For our first test, we’ll promote a few pins in search results and category feeds.
Here are some restuls I found for searches today – as Pinterest is testing this you may see different results. A search for cupcakebrought up an image against an account I am following and for an account where I am following one board.
A search for back to schoolbrought up an image for a board I have curated and a group board I have access to.
A search for Halloweenbrought up images for boards I am curating.
What I found interesting was searching for brands – a search for Sonybrought up their logo against their account – I am following some of their boards. I also noticed this on searches for some other brands where I am folllowing some of their boards.
But then I did a search for a brand that was being recommended to me to follow – the Irish Brand Butlers Chocolates. I did a partial search for Butlersand again I saw the logo for the brands Pinterest account – in this case I was not already following them and I had not pinned any content from them.
I did similar searches for brands such as whole Foods Market, New Look Fashion and Burberry where I am not following their boards – but unlike the Butlers Chocolates example I did not see the logo of the brand appear in search results – all organisations have verified accounts with Pinterest. I have not yes seen any content in my searches where it is for a specific pin that is being promoted. It will be interesting to see how this new feature will be developed by Pinterest. As Jaon asked, is this the first sign of promoted content from brands that Pinterest is testing? What are you thoughts on promoted content on Pinterest? For more Pinterest marketing tips access m free Pinterest training resources and follow my Pinterest marketing resources board.