If you are a PR professional or communications professional in Ireland then you will ot want to miss this event taking plave on Friday 15 April 2011 at the Chartered Accountants House, Pearse Street, Dublin 2.
The confernece is hosted by the PRII (I teach their Social Media Communications programme) and is chaired by George Hook, Broadcaster & Journalist.
Here are the case studies that will be covered:
Neil Chapmanformer Head of Communications, Global Refining & Marketing, BP
BP case study: The Deepwater Horizon disaster
Cathal O’Neill Chief Executive, Risk Management International
He will cover how organisations classify risks and how they can ensure they are adequately prepared to respond effectively to a crisis
Elma Peters Corporate Communications Director, Western Europe & Russia, GE
GE case study: the Amplification Room, a tool that has since become central to all its communication efforts.
Bernard Harbor Head of Communications, IMPACT
How unions are they balancing the internal PR challenge
Padraig Slattery Managing Director, Slattery Communications
Case study: An insider’s unique view of the Toyota Recall
Panel discussion: Joanne RichardsonDiarmaid FerriterEoghan O’Neachtain and Nóirín Hegarty
How to salvage the reputation of Ireland Inc
Tom Murphy Director of Communications, Corporate Citizenship, Microsoft Corporation
Global within seconds: Impact of social media on crisis communication and reputation (Tom will be connecting by Skype for the conference).
FOLLOW THE TWITTER HASHTAG
BOOK YOUR PLACE