As I wrote about in a previous article, this week we have seen some organisations and businesses start to use Google Hangouts as part of their marketing communications plan in Ireland.
My second example is Pulse College in Dublin who decided to use a Google Hangout to promote their forthcoming course – an MA in scoring for film and visual media.
They are a media college and I have been supporting them with advice and best practice on setting up their Hangout on Air which they hosted in a professional studio – they managed the live event on the day themselves. You can find the event page for the Hangout on Air here.
They had a couple of glitches at the begining of the live event in terms of the audio and that will be edited out of the final version that they will be using to promote the programme in the forthcoming months.
The set up for the hangout was advanced in comparison to many Hangouts – they had multiple attendees in the studio and they used multiple cameras which meant that they could feed into the the Hangout On Air different video feeds. Do take care if you plan something similar as you will need to do a full sound check and you need to make sure you are not re-braodcasting video content already posted to YouTube as you could receive a notice of copyright violation.
I am sure Pulse College will have developed a lot of insights from their first public Hangout on Air and I look forward to see how they continue to integrate Google Hangouts in their organisation in the forthcoming months to promote their programmes and build ther visiblity as an authority in their field.
Google Hangouts for education are a great way to deliver content both publically and privately especially if like Pulse College you have a faculty who are based across the globe.
As an aside, one of keys to successfully using Google Hangouts is to be clear about your goals for doing so. Pulse College used their Google Hangout to promote their new course and they featured lecturers and current and past students in the event as well as talking through the admission process and scholarships for their innovative new course. I know they have already had some prospective students start the application process to apply for the MA in scoring for film and visual media – not bad for the first hangout they have held!
For more examples and tips about using Google Hangouts for business you can read my previous articles and if you are looking for a hangout coach or mentor you can contact me to discuss your questions and challenges.