Attracting an audience to your Facebook Live is a concern for most publishers. In October 2016, Facebook announced that they were adding the ability to schedule Facebook Live streams.
Scheduling a live video makes it easier to build anticipation for your event with your audience before the broadcast takes place – when you schedule a live video, an announcement post will be published to News Feed letting your fans on Facebook know that the broadcast is coming. People who see the post can opt in to receive a one-time reminder notification that will alert them shortly before the broadcast begins. Your fans can then join a pre-broadcast lobby directly before the live video starts.
You can schedule a live broadcast up to one week in advance, and people can join your lobby three minutes before your broadcast begins. Once you have scheduled a live video, you will be able to share a link to the broadcast or embed it in other places, such as your websites and then you can promote that as a location for people to watch the event so they do not get distracted with all the other events that take place and notifications they may receive during your live stream.
In November 2016, Facebook announced that all Pages on Facebook have the ability to schedule live streams using the Live API via Publishing Tools.
If you are looking to live stream to Facebook Live using your desktop and want to easily add captions to your content and bring the audience comments on screen without using tools such as OBS or Wirecast, a tool that has become increasingly popular is BeLive.tv – you can read my getting started guide here.
It is good to see the platform continue to develop and the latest feature they have released to some beta users is one that could help you attract more viewers to your live stream. This is the ability to schedule your Facebook Live.
You can add a cover image to your broadcast on Facebook Live.
As you set up the live stream you can schedule to your profile, a group you manage, and event or a Facebook Page.
Streaming to a Facebook Page you will need to choose the relevant page to schedule your Facebook Live stream.
Your Facebook Live stream has now been scheduled.
When you check your Facebook Page you will see that the event has been scheduled.
When you are ready to start your live stream you will need to select your camera and microphone that you wish to use in your live stream.
You will then need to connect your camera.
You will get the opportunity to preview your live stream before you go live.
As I have written about previously on BeLive.tv you can as the broadcaster write comments and allow them to be posted to viewers watching your Facebook Live.
Comments from viewers on Facebook Live can be seen and brought on screen by the broadcaster.
When you have finished your live stream you can end the Facebook Live.
This is a great addition to the BeLive.tv platform and the ability to schedule your live stream in advance on Facebook Lives provides broadcasters with the opportunity to promote the specific link to the live stream in advance which can aid attracting an audience.
If you do not have access to this feature on BeLive.tv, you can reach out to the developers through their Facebook Page – at the time of writing this article, BeLive.tv is in beta and is a free platform that you can use.
The specific details of the features mentioned in this article may change over time and based on feedback from users so you may want to check out the details at the time you plan to live stream yourself before making a decision to use the platform.
Additional Resources To Help You Live Stream Using Facebook Live
Learn more about using BeLive.tv in this introductory tutorial.
Learn how to schedule your Facebook Live using BeLive.tv in this article.
Discover how to have three people on camera at once and guests ready in the green room using the Talk Show feature for BeLive.tv.
Learn how to share your screen during a Facebook Live with the Talk Show feature in BeLive.tv.
If you are curious about whether BeLive is a relevant platform for your live video goals, you can schedule a confidential meeting with me here.
Read my other tutorials about using live streaming for your business.