You are never too old to be an entrepreneur!
Exploring the Wicklow County Enterprise Board Website for information about their forthcoming digital marketing programme the following event caught my attention.
Programme: 2 day residential programme – download a PDF of the programme here
Location: Killeshin Hotel, Portlaoise, Co Laois
Date: 8-9 May 2012
Objectives: The aim of this interactive 2 day residential workshop is to give entrepreneurs aged 50+ the opportunity to develop a business plan to guide the establishment of their new business.
It is suitable for those with an idea, on which they would like to base a new business, who would like assistance in taking their idea from concept to commercial reality.
– To assess the feasibility of their business idea
– To undertake market research
– To develop an action based marketing plan
– To acquire the knowledge to complete 1 – 3yr sales and expenditure projections
– To develop practical skills for achieving their projected sales targets
– To understand how to manage cash flow in their business
– To identify the amount of capital required to start their business
– To gain awareness of the supports available to new businesses
– To identify appropriate exit strategies.
Cost: €75 to include all training material, food and accommodation (single occupancy) in the hotel.
How to apply: You can book online or over the phone 0404 30800
You must be aged 50 or over and have an idea for a business that you want to start.
My Personal Perspective
I think this ‘Start Your Own Business for Seniors’ programme is a great initiative though I do wonder how people will feel signing up for a programme for the ‘over 50’s’?
Perhaps it is just me, but the older I get the less I want to be stereotyped.
I know that the idea of going to an ‘over 50’s event’ as are hosted by Senior Times would be enough to make me stay away (I’m not in that age group yet!).
In my experience, there are significant genrational differences between the young baby boomers (born 1964-1946) who are closer to Gen X in many respects for example in relation to the use of the Intenet versus those of the Silent Generation (born 1925-1945) use as we can see from this research by Pew Internet study. I wonder if that is being taken into account when developing the programme?
What do you think about the title of the programme – how would you feel being called a ‘senior’ if you were just turned 50 years of age?
I hope that people will be encouraged to register for the programme and not let the ‘title’ put them off.
I would be interested to know what research was done before naming the programme though – and if there are insufficient registrations perhaps a bit of a brand makeover would be in order?