– use of Facebook is at Facebook 57 percent ( -3 per cent since August 2013) of adults aged 15+
– the number of Irish adults with Twitter accounts remains unchanged at 27 percent
– 23 percent report to have a LinkedIn account (+2 percent since August 2013)
– 15 percent report they have an Instagram account (+1 percent since August 2013)
– 6 percent have a Pinterest account which is unchanged from August 2013
– 20 percent of the people state they have a Google Plus account – this was not reported in the previous infographic from IPSOS MRBI but their infographic shows it was 19 percent in the previous quarter and 21 percent in Q2 of 2013
Interestingly when I last reported the IPSOS MRBI quarterly dats on 2 July 2013 there were just over 960,000 members. I knew we were about to break the 1 million members in Ireland soon as when I looked at LinkedIn advertising it was approaching that last week.
As at today 1 December 2013, LinkedIn report through it’s advertising tool that there are now 1,018,689 (I reported membership was 1,006,960 on 4 September 2013) LinkedIn members in Ireland.
Facebook advertising is still showing the number of people with a Facebook account is 2.4 million – no change from my last article about the IPSOS MRBI data.
For the first time they also asked how frequently people use Twitter in Ireland and in their research of 1000 people they found:
44 percent of Irish Twitter users tweet at least fortnightly and 1 in 10 tweet on a daily basis Click to Tweet these stats
You can read the May 2013 data here.
You can read the August 2013 data here.
Make sure that you follow the IPSOS MRBI Twitter account to be kept up to date with the future quarterly reports.
For additional information and resources about social media use in Ireland read my recent articles here.
Remember that as for any research you should use this data as an indicator but of course determining which social media platforms to use for your business depends on your business strategy and your target audience. I encourage you to build your social presence in a strategic way and invest in growing your social networks .
Building your authority and engagement on social networks is going to become increasingly important as I referenced in a previous article even if some social engagement does not have direct search engine ranking impact today on Google, it may in the future.
You can curate this data to your Pinterest board to refer to in the future – just click this link to repin and like the infographic.