AddThis, the bookmark and sharing sharing service used by 10 million websites reaching 1.2 billion people every month, celebrate their fifth birthday this month and they have made available an infogrpahic that demonstrates how sharing online hans developed over those 5 years. Remember that social networking has changed dramatically over that same time period too – in fact Twitter only just turned 5 this year so back in 2006 many people had not heard of it.
Most users click 2 minutes after content is shared and 75% share within 24 hours of the the content being available online.
And some ten times more sharing is done by copying and pasting URL’s into emails, instant messages and social networks – probably as many businesses still have not enabled social sharing on their websites.
How easy do you make it for people to share your great content?