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13/02/2012 By Krishna De Leave a Comment

How do you communicate your differentiation?

How do you communicate to prospective clients how you differ from your competitors? You can listen to my thoughts that I recorded on SoundCloud today. How do you differentiate yourself from your competitors by KrishnaDe This clearly is a fine line that we must tread. Some organisations build their reputation on being confrontational. This … [Read more...]

Filed Under: Uncategorized Tagged With: advertising, Branding and Design, Ireland, marketing

19/12/2011 By Krishna De Leave a Comment

The British Heart Foundation – Targeting Food Companies Marketing To Children

As I work with a number of organisations in the food industry I was interested to learn of the campaign launced this weekened by the Bristish Heart Foundation about marketing food to children. I have curated a series of resources below for research and review purposes which you may also find of interest including content from the British Heart Foundation … [Read more...]

Filed Under: Uncategorized Tagged With: Digital Marketing, marketing, Online marketing

20/10/2011 By Krishna De Leave a Comment

The truth about marketing virtual summit for service based businesses

If you missed my previous communication about the virtual marketing event that features some of america's most well known experts in marketing I want to remind you it is still not to late to register for the Truth About Marketing Seminar. The speakers will be covering tips to attract new clients to your service based business. The programme is hosted by … [Read more...]

Filed Under: Uncategorized Tagged With: Events, marketing

08/09/2011 By Krishna De Leave a Comment

Example of a referral card

In an audio programme available on my Facebook Page for anyone who joins the page, I talk about referral cards. Here is an example of one of the referral cards I have used in the past. Do you use referral cards? I have taken part of the card off the example as it's no longer the branding used in my organisation. The card was laid out with copy on both … [Read more...]

Filed Under: Uncategorized Tagged With: Branding and Design, marketing, networking

01/09/2011 By Krishna De Leave a Comment

Children’s Commercial Communications Code Public Consultation by the Broadcasting Authority of Ireland

As a parent and someone who is a marketer, here is an important public consultation that I will be paying attention to. This week the Broadcasting Authority of Ireland (BAI) launched a public consultation on how food and drink should be commercially promoted to children in the broadcast media.The public consultation is part of a review by the BAI on the … [Read more...]

Filed Under: Uncategorized Tagged With: advertising, Branding and Design, Ireland, marketing, Online marketing

16/08/2011 By Krishna De Leave a Comment

Marketing To The Irish Woman – Purse Power: How to Engage and Influence the New Irish Female Consumer Conference, 6 October 2011, Dublin

I remember when I first set up my own business and at the time I hosted a women's radio show and also spoke and wrote about women in business. As part of my research I explored the importance of the female consumer - it's well known that women influence in the order of 80 percent of consumer purchases in the US ad Western Europe. I was therefore delighted … [Read more...]

Filed Under: Uncategorized Tagged With: Dublin, Events, Ireland, marketing

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About Me

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

ABOUT ME

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

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You will find the resources on this site of assistance if you want to be more effective with your digital marketing, enhance your online visibility and manage your online reputation. Subscribe to my YouTube Channel, my podcast and my Alexa briefing for social media tutorials and the latest live streaming news and technology tips

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