Increasingly strategic partnerships are becoming important for building visibility in your chosen niche. that is an area we covered in the initial session of the Spotlight Mastermind programme yesterday. But partnerships in business do not always run smoothly. I had the opportunity to read a preview copy of a new book being launched today - Finding the … [Read more...]
Word of mouth marketing – an introduction
Word of Mouth Marketing 101 - Part 1 of WOMMA/MRA Webinar Series View more presentations from Word of Mouth Marketing Association. WOM 101 - Understanding the Basics of Word of Mouth Marketing View more presentations from Word of Mouth Marketing Association. Referral & Recommendation Marketing: Fueling Growth through Your … [Read more...]
Irish Wedding Industry Conference 2011 14 February 2011, Dublin
If you were planning a conference related to weddings I doubt there is a better day of the year than the 14 February to host it! The 2011 Ireland’s Wedding Industry Conference 2011 will be held on 14 February 2011 in the Crowne Plaza Dublin Northwood, Santry this year and I am delighted to have been asked to speak.This is the third annual Wedding … [Read more...]
Infographic showing the value of an exisiting customer and how to retain clients
via flowtown.com A nice infographic showing the value of retaining customers versus attracting new customers - though we need to do both or our marketing pipeline will dry up. Source data on which the infographic is based is here. … [Read more...]
A great presentation on new consumer priorities and marketing ideas for 2011 by Peter Fisk
Brandscapes 2011+ View more presentations from Peter Fisk. This presentation caught my attention - I would love to have heard Peter's points of view connected to it. What thoughts does this inspire in the context of your marketing plan for 2011? … [Read more...]
Is your marketing and social media marketing on brand?
Having spent over 20 years working with corporate and consumer brands, when I set up my own organisation I realised that I not only needed to brand myself but also my small business. In fact I also then began to teach people how to do the same and I used social media to help me build visibility for my business and my own profile as a speaker and … [Read more...]