Here is an event I am getting on a plane to attend... If you have read any of Jay Conrad Levinson's events you will want to too as he is appearing in London on 30 October 2010 at a free marketing event where he is covering: The top 20 secrets of guerrilla marketing - and why knowing them will win you massively more customers and save you flushing your … [Read more...]
PR expert Shannon Cherry shares guidance on how to attract sponsorships for your live events, conferences and programmes
Are you looking to host your own event or programme but want to keep our outlay to a minimum then it is likely you have considered finding sponsors. In my experience in running live events and conferences, in the current economy this is becoming increasingly challenging. However done well with a great plan sponsorshops could help you not only cover your … [Read more...]
An antidote to viral marketing
via silentkite.co.uk I think I have seen it all now! An Antibacterial ballpen - a 'certified superbug killer'. The website I saw it on comments "and is the only antibacterial pen approved to British Standards.As soon as the pen comes into contact with bacteria it begins the process of destroying them through starving of nutrients. The pen has a kill rate … [Read more...]
How long does it take to transition a lead into a sale?
via marketingsherpa.com Last week at my STAR Mastermind session, one of our members was concerned about the time it was taking to turn a B2B contact from an initial enquiry into a sale. Here is an interesting chart from Marketing Sherpa (from their 2009 Benchmarking Guide) which might help you assess the effectiveness of your lead to sales … [Read more...]
Make a Referral Week – help stimulate the global economy
via makeareferralweek.com Referrals make the world go around don't they? Most businesses I know find that the majority of their business comes from referrals be than online of offline. Small business marketing coach and author John Jantsch hosted 'Make a Referral Week' in 2009 and I am delighted that he is hosting it again during the week of 8-12 March … [Read more...]
Coca-Cola invests in it’s own digital billboards
via adage.com Adage.com reports that last year, Coca-Cola started to roll out a group of 28 electronic billboards in 27 markets that the company owns and operates -14 feet by 48 feet LED screens.Owning the digital bill boards will also enable Coca-Cola to offer screen time to its retail partners. Coca-Cola has also promoted charity partners on their digital … [Read more...]