Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
If you have been using Periscope for visual communications you will no doubt always be exploring how to attract more people to your live streams and replays.There are a number of tactics I have covered in articles and previous video tutorials, but an update today for the Twitter iOS app (no update required) has the potential to help broadcasters attract more … [Read more...]
'We want our live stream campaign to go viral' declares the marketing manager.So the creative agency creates story boards and mock-ups for the campaign and submit a proposal indicating the investment is going to be about €5,000 including design time, influencer engagement and the production team. That is considered really good value given the usual campaigns … [Read more...]
At the Twitter Flight conference that took place this week for developers, Periscope revealed three new features that will be launching soon. You can watch the full replay of the session here on Twitter in which they cover why Periscope was developed and some of the tech behind what is used to enable the live streaming app. You can watch … [Read more...]
Some time ago in a live stream with Periscope developers they hinted that they may change the hearts to different symbols in the future - and we see the first example if this with Halloween. You may have noticed a number of live streams with the hashtag #Halloween in the title - and that is because by adding the hashtag, some of the hearts that people … [Read more...]
If you have been using Periscope for mobile live streaming in the past few months you will be aware that there are a number of community events that are being established by users under the brand of the Periscope Summit. Events are taking place in New York (September 2015) and in San Francisco and Australia in 2016. I am pleased to see that the first … [Read more...]