Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
As you will probably be aware if you read my content or have heard me speak in person or on live stream events or podcasts, a topic I am particularly passionate about is the issue of disclosures - or more to the point non-disclosures - by bloggers and social media influencers. I see this increasingly in Facebook Groups where people post links to resources … [Read more...]
At the PRII conference this year it was reported that: From 2010 to 2012, somewhere between 30-50% of broadsheet content stemmed directly from PR activity. What is also interesting to note is that many organisations are finding that 'news sites' will cut and paste their press release without altering it when posting it to their online publication. This … [Read more...]