Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
When I teach workshops about social customer support, one of the platforms I always cover is Twitter. For many years Twitter has been used by organisations and brands for customer support and it it is not unusual to see the Twitter bios include details of when their support team in online to answer questions. For example Bord Gais Energy promote their hours … [Read more...]
As consumers and customers continue to connect with us on many different social platforms we are seeing more options to integrate easy ways for them to reach us on social media through embedding widgets on our websites or blogs. This is not relevant to all businesses dependent on your scale and processes for customer support, but the options are worth … [Read more...]
If you have been following my content over the last year, you will know that I used a free live stream platform Blab - in fact I was one of the early adopters of the platform for live stream shows and had two main profiles on the platform.I was one of the first to host a regular weekly show on Blab with the Live Stream Insiders which we started on 11 … [Read more...]
If you are a large business and are using Facebook in your business, you will probably have implemented a social customer care charter or service level agreement, especially if you outsource social customer support. Facebook introduced response times earlier this year for Facebook pages recognising that organisations connect with customers if you plan … [Read more...]
If you are using Periscope for business you may want to use more than one device to join your live stream so that a member of your team can moderate the live stream comments and reply to questions when you are delivering content. In a recent live stream on Periscope I demonstrated how you could start a Periscope on one device, open up your live stream on … [Read more...]
If you are integrating social media into your organisation to support your business strategy, at some stage you will be considering the implications for your customer services processes. Even if you had not planned to use social media for customer service, consumers and potential clients may seek to contact you there. Notable examples of organisations … [Read more...]