Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
When I teach workshops about social customer support, one of the platforms I always cover is Twitter. For many years Twitter has been used by organisations and brands for customer support and it it is not unusual to see the Twitter bios include details of when their support team in online to answer questions. For example Bord Gais Energy promote their hours … [Read more...]
As consumers and customers continue to connect with us on many different social platforms we are seeing more options to integrate easy ways for them to reach us on social media through embedding widgets on our websites or blogs. This is not relevant to all businesses dependent on your scale and processes for customer support, but the options are worth … [Read more...]
If you have been following my content over the last year, you will know that I used a free live stream platform Blab - in fact I was one of the early adopters of the platform for live stream shows and had two main profiles on the platform.I was one of the first to host a regular weekly show on Blab with the Live Stream Insiders which we started on 11 … [Read more...]
If you are a large business and are using Facebook in your business, you will probably have implemented a social customer care charter or service level agreement, especially if you outsource social customer support. Facebook introduced response times earlier this year for Facebook pages recognising that organisations connect with customers if you plan … [Read more...]
We have recently seen polls come to Twitter - now we can poll on Periscope thanks to a third party Chrome extension called Chatterbox for Periscope. You can download and install the app by using this link to find the extension on the Chrome store. The polling extension was created by the digital marketing agency Glow. When you look at … [Read more...]
Almost a year ago I was invited by Nicola Byrne of 11890 the Irish based directory enquiries service to learn about a new service they were looking to offer. The premise for the new service offering was based on the fact that organisations need to be able to respond to customer service enquiries on social media platforms outside of 'standard' office hours. … [Read more...]