Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
As you may be aware, one of my personal goals is to help dispel the myths and concerns about using live video and live streaming for marketing, online PR and communications. It is a topic I have included in my workshops on digital communications and social bueinsss for the last five years and has evolved so much that I now get asked to deliver full … [Read more...]
If you are posting videos to Facebook or streaming to Facebook Live, you may have noticed other videos which have captions so that viewers can read what is being covered if they have their audio turned off. At the bottom of this article are two previous articles I have written about how to create captions for your YouTube and Facebook videos. This week I … [Read more...]
If you have updated your Instagram app on your phone recently you will know that there is now a feature that allows you to save content to a draft folder so that you can come back to it and edit it later. This in fact could be used as a 'work around' to using a separate scheduling tool - I have tested creating and editing a post and adding a caption to the … [Read more...]
Animated gifs are powerful visual marketing tools - not only being used for amusement but they can also be instructional.I personally create and use animated gifs and use them on my website, on social media posts and also in presentations. You could even use them in other online communications such as email newsletters.I often create animated gifs on … [Read more...]
If you follow Snapchat news you may recall that Snapchat bought Bitstrips, the startup behind Bitmoji, back in March for a reported US$100 million, but at the time. This week Snapchat revealed how it would integrate Bitstrips’ product alowing Snapchat users the opportunity to use their personalised avatar in chat or in snaps.If you do not already have a … [Read more...]
This last week Periscope announced that now Periscope landing pages are available for all users. One of the challenges of Periscope has been how to promote your profile on Periscope to those people who do not have an account on the platform. While it has been possible to watch live streams on the web, because there is no ability to schedule a Periscope … [Read more...]