Krishna De's Strategic Communications Insights
Content Marketing, Social Media And Live Video For Corporate Communications And Digital Marketing Success
Have you considered using live streams for 'town hall' style events? That is the use case that the new live stream platform Talkin has been developed around which they call a live Twitter Townhall app. The platform was developed to deliver video to any user under 1 second latency so it it is pretty close to real time live video. What I was particularly … [Read more...]
Having worked with the marketing and communications teams of several universities over the years, I am always interested in terms of how colleges are using digital and social media in terms of student recruitment. This year I had an additional vested interest, as my daughter had applied to university, so I have been even more accutely tuned into campaigns … [Read more...]
If you are using live video as part of your communications plan, you may have considered using YouTube live. In recent months it has become possible to live stream with your mobile using the YouTube app, but YouTube is a little more complext from your desktop - until now. As announced this week, you can now go to youtube.com/webcam OR click on “Go live” in … [Read more...]
Over the last ten years when I have incorporated live video and audio into my digital communications workshops and documented examples of organisations through my tutorials about live streaming, there are times when live streaming an event or specific content is considered a little more challenging in terms of managing the response from the audience. I know … [Read more...]
If you are posting content to your social media channels, it is likely that you have tested and are using social media management tools to help you manage your content calendar. I use a number of tools and as they work for me, I don't usually investigate others as many of the platforms that have been released over the years are often more of an investment … [Read more...]
Have you ever wanted to create a stop-motion video from a video you have already created? Perhaps as an example taking part of a live stream and creating an accelerated video to help you promote your replay? Or you have captured a great live event and want to slow down the action to create an engaing social video? Now you can in a quick and easy way with … [Read more...]
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